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Search Engine Optimisation (SEO) Mastery

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

3-4 April, 2024

UPCOMING CLASS

3-4 April, 2024 [CLASSROOM]

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OVERVIEW

This 2-day programme aims to provide knowledge on master keyword research, on-page optimization, link building, and analytics. Dominate search rankings and drive organic traffic effectively.

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TARGET LEARNER'S 

This course is targeted at:
Digital Marketing Professionals, Business Owners and Entrepreneurs, Content Creators, Website Developers and Designers, SEO Specialists

  • Digital Marketing Professionals: Enhance their skillset and stay updated with the latest SEO techniques to drive better results for clients or businesses.

  • Business Owners and Entrepreneurs: Learn to optimize their websites and increase organic visibility to attract more potential customers.

  • Content Creators and Bloggers: Understand SEO strategies to optimize their content and increase organic traffic to their websites.

  • Website Developers and Designers: Incorporate SEO best practices into website development to create search engine-friendly sites.

  • Marketing Students and Aspiring SEO Specialists: Gain foundational knowledge and practical skills to pursue a career in SEO and digital marketing.
     

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PRE-REQUISITES

The entry requirements are:

  • 21 years and above

  • Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

  • Possess immediate computer literacy

  • Minimum 1 year of working experience

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Learning Outcomes

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Manage keyword research in alignment with Google SEO objectives and strategies by utilising appropriate search terms, keywords and keyword density to optimize content effectively

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Collaborate with relevant stakeholders to optimize content creation by offering Google SEO recommendations that consider the elements and structure of websites to improve Google search engine visibility and user experience

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Manage search results to enhance Google search ranking through effective search engine assessment methods and processes to evaluate performance across multiple channels

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Monitor web analytics dashboards and reports to provide valuable insights for enhancing Google SEO strategies in consideration of the impact and relevance of social media networks in the context of Google SEO 

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Assess and interpret Google SEO marketing strategies by utilising criteria to evaluate the efficiency of these strategies and search performance across various channels

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Use available AI tools to help optimise and improve SEO performance

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Course Fee

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S$995 per participant (excl. GST)

Self-Sponsored

Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor

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With over 25 years of experience in the dynamic field of digital marketing, Raymond Teoh is a seasoned professional known for his exceptional leadership in sales management and business coaching. Holding an Advanced Certificate in Learning and Performance (ACLP), Meta Certification in Digital Marketing, and a Bachelor's degree in Electrical Electronic Engineering from Nanyang Technological University, he has consistently demonstrated a prowess for driving lead generation and transforming companies through various digital platform.


Throughout his career, Raymond has played pivotal roles in renowned companies, including Singapore Press Holdings (SPH), Innity Limited, and iClick Interactive Asia Limited. Notably, he achieved a remarkable 400% revenue growth for SPH IBU (AsiaOne) and successfully turned iClick from losses to profitability. As the General Manager and VP at iClick Singapore Pte Ltd, Raymond spearheaded the setup of the SEA team, listing the company on NASDAQ in 2017.


Beyond his corporate achievements, Raymond has been an influential business coach, recruiting and coaching up to 60 SMEs during his tenure as a franchisee in Success Motivation International. He is recognized for his expertise in digital marketing strategies, having led teams in applying SEO, SEM, Social Media, Content Marketing, and Live Stream Sales across Singapore.


Currently serving as the Founder of eDragon Group Pte Ltd, Raymond focuses on China's digital platforms, including Baidu, Wechat, Douyin, and Little Red Book. His wealth of experience, coupled with a strong educational background, positions Raymond as an experienced trainer and entrepreneur in the digital marketing landscape.

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Raymond Teoh

Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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