The Art of Real Estate Sales: From Negotiation to Closing
Singapore
Arthur Beck
OVERVIEW
The Art of Real Estate Sales: From Negotiation to Closing is a comprehensive programme designed for property professionals looking to elevate their market presence and sales success. This course provides tactical frameworks to analyse property market trends and develop strategic positioning for maximum advantage.
You'll master techniques for evaluating property market opportunities and creating innovative offerings that align with evolving buyer preferences. The curriculum guides you through designing effective client acquisition and retention strategies essential for building a sustainable estate agency business.
Learn to assess the financial aspects of customer acquisition and discover how to identify valuable partnership opportunities through rigorous quantitative analysis. You'll develop expertise in formulating targeted approaches for different property market segments with measurable goals and progress tracking systems.
The course emphasises practical implementation, teaching you to develop comprehensive positioning plans and create metrics dashboards to monitor client engagement. All concepts are reinforced through real-world scenarios and actionable frameworks you can apply immediately.
By course completion, you'll possess the analytical tools, relationship management skills, and strategic planning abilities needed to identify profitable opportunities and close high-value property deals. Perfect for estate agents, property consultants, and real estate entrepreneurs seeking market dominance through strong negotiation and closing skills.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Analyze market landscape and trends to develop recommendations for improved real estate market positioning, creating a strategic positioning plan for a real estate organization.
Evaluate the impact of market trends on existing real estate offerings to develop business opportunities that meet customer needs, producing a market opportunity assessment.
Design customer relationship development methods for real estate sales to develop client acquisition and retention programs, creating a comprehensive client relationship management plan.
Evaluate objectives and costs of customer acquisition in real estate sales to review strategic partnership opportunities through quantitative analysis, producing a strategic business assessment report.
Formulate targeting strategies for real estate market segments to develop goals, plans and metrics to track progress, creating an actionable market penetration plan.
Develop implementation plans for real estate positioning using engagement metrics to implement tracking systems for customer engagement success, producing a comprehensive metrics dashboard.
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).