Sales Enablement Strategies
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Sales Enablement Strategies equips professionals with comprehensive skills to develop ethical and effective sales training frameworks. This practical course integrates legal considerations with strategic alignment to create accountability structures that support sustainable skill development. You will learn to analyse market trends and align organisational strategies with sales competency requirements through strategic assessment methodologies. By applying training needs analysis techniques, you'll create comprehensive gap assessments that identify critical development areas for sales teams. The course teaches negotiation techniques for establishing learning priorities and developing personalised development plans tailored to individual sales professionals. You'll master facilitation methods and instructional techniques to deliver engaging learning sessions that address specific skills needs. You'll create effective resource support packages using appropriate communication techniques and learning materials for ongoing development. The programme also covers evaluation methodologies to measure the impact of coaching interventions through clear timeframes and learning outcomes. Finally, you'll analyse industry codes of practice and professional standards to develop robust compliance frameworks. This course provides practical, hands-on experience in creating, implementing and evaluating sales enablement programmes that drive measurable performance improvement while maintaining ethical standards.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Evaluate ethical and legal considerations in sales enablement frameworks to create an accountability structure document for employee skill development.
Analyse market trends and business plans to produce a strategic skills assessment report that aligns organisational strategies with sales competency requirements.
Apply training needs analysis methods to review current employee skills, creating a comprehensive sales enablement gap assessment report.
Develop prioritised learning and development plans for sales employees, demonstrating effective negotiation techniques and personalised enablement approaches.
Facilitate a sales enablement learning session using appropriate instructional techniques and methods to address identified skills needs.
Create a resource support package for sales enablement using effective communication techniques and appropriate learning materials.
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).