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Google Ads Search Advertising

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

6-7 September 2023

16-17 November 2023

UPCOMING CLASS

6-7 September, 2023 [CLASSROOM]

16-17 November, 2023 [CLASSROOM]

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OVERVIEW

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

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TARGET LEARNERS

Participants should ideally have some practical knowledge of advertising.

 

Marketers, senior managers, business owners, and executives with marketing, business analysis, web development and sales responsibilities

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Learning Outcomes

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DIGITAL STRATEGY

Translate a vision for online marketing into a coherent digital marketing strategy

PLAN TO BOOST SALES

Generate a plan to increase leads, sales or web traffic using Google Search

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ALIGNMENT OF PLAN & BUDGET

Leverage on third party management software and technologies to ensure search marketing plan is aligned with digital marketing budget

REFRESHER CLASS

Get a complimentary refresher class (valid for 1-year, read the terms and conditions here ).

MARKETING PLAN

Develop a Google Search strategy with wider company marketing plans

EFFECTIVE KEYWORD

Analyse competition to identify appropriate keywords and make ads relevant with search ad extensions

PPC STRATEGIES

Set effective performance metrics and controls to optimize PPC strategies to reach more new and existing customers

Course Fee

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S$995 per participant (excl. GST)

Self-Sponsored

Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$79.60
Amount Payable
$577.10
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$79.60
Amount Payable
$378.10
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

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About The Instructor

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Kelvin is a highly experienced agency leader, digital marketing consultant, and trainer with over 20 years of expertise in crafting and executing effective digital strategies for a diverse range of brands. His contributions have garnered numerous digital effectiveness awards for clients such as Scoot, Audi, Qantas, Deliveroo, Klook, Canon, Wine Connection, and Doctor Anywhere, including accolades for search marketing and performance marketing excellence.

 

Committed to sharing his knowledge in the digital marketing domain, Kelvin is a hands-on practitioner with an extensive background in real-client scenarios. His training sessions are enriched with real-world examples and case studies, ensuring that learners gain both theoretical understanding and practical insights. To date, Kelvin has trained nearly 1,000 learners, including digital managers and executives, in topics such as digital strategy, SEM, social media, and content marketing.

 

In addition, Kelvin is an adjunct lecturer at Temasek Polytechnic, where he develops and delivers modules on Brand and Integrated Communications for both full-time students and adult learners. He possesses an Advanced Certificate in Learning and Performance (ACLP) from the Institute of Adult Learning and is a certified NLP Practitioner.

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Kelvin Koo

Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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