Google Ads Search Advertising
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
TARGET LEARNERS
Participants should ideally have some practical knowledge of advertising.
Marketers, senior managers, business owners, and executives with marketing, business analysis, web development and sales responsibilities
Learning Outcomes
DIGITAL STRATEGY
Translate a vision for online marketing into a coherent digital marketing strategy
PLAN TO BOOST SALES
Generate a plan to increase leads, sales or web traffic using Google Search
ALIGNMENT OF PLAN & BUDGET
Leverage on third party management software and technologies to ensure search marketing plan is aligned with digital marketing budget
REFRESHER CLASS
Get a complimentary refresher class (valid for 1-year, read the terms and conditions here ).
MARKETING PLAN
Develop a Google Search strategy with wider company marketing plans
EFFECTIVE KEYWORD
Analyse competition to identify appropriate keywords and make ads relevant with search ad extensions
PPC STRATEGIES
Set effective performance metrics and controls to optimize PPC strategies to reach more new and existing customers
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
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Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.