Data-Driven Sales Mastery - Supercharge Your Sales with the Power of Analytics
Singapore
Arthur Beck
OVERVIEW
Data-Driven Sales Mastery equips sales professionals with essential analytics skills to transform traditional selling approaches into evidence-based strategies. This course bridges the gap between sales intuition and data science, enabling you to make informed decisions that drive revenue growth. You'll learn to identify and gather the most relevant data types for your sales initiatives, creating comprehensive frameworks that support strategic planning. The course guides you through evaluating market information sources to ensure you're working with optimal data for performance analysis. Develop powerful research techniques to understand variables affecting product demand and learn to utilise consumer tracking systems for monitoring market trends. These skills will help you anticipate industry developments and adjust your tactics accordingly. Master demand forecasting methodologies to predict future sales patterns and opportunities with greater accuracy. You'll apply statistical modelling to analyse consumer behaviour, developing customised performance dashboards that highlight key sales indicators. The course culminates in advanced strategy evaluation techniques that analyse customer relationships and competitive positioning through data analytics. You'll learn to produce actionable recommendations based on concrete evidence rather than assumptions. Perfect for sales professionals seeking to enhance their analytical capabilities and deliver measurable improvements to their organisation's bottom line.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Apply analytical tools and methodologies to determine appropriate data types for sales analytics initiatives, producing a data requirements framework for a specific sales strategy.
Evaluate different market data types and their purpose to identify optimal sources for sales performance analysis, creating a data source evaluation report.
Develop research questions to gather data on variables affecting product demand, utilizing appropriate performance data sources for a complete market analysis report.
Analyse market trends and industry developments using consumer tracking systems to evaluate their impact on marketing activities, delivering a trend analysis presentation.
Apply demand forecasting techniques to interpret future demands in sales analytics, producing a comprehensive sales forecast with actionable recommendations.
Analyse consumer behaviour and business outcomes using statistical modeling techniques, creating a data-driven performance dashboard with key sales indicators.
Evaluate the effectiveness of marketing efforts by analysing customer and competitor dynamics through data-driven sales analytics, producing a strategic recommendations report.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
N/A
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.