Data-Driven Sales Mastery - Supercharge Your Sales with the Power of Analytics
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Data-Driven Sales Mastery equips sales professionals with essential analytics skills to transform traditional selling approaches into evidence-based strategies. This course bridges the gap between sales intuition and data science, enabling you to make informed decisions that drive revenue growth. You'll learn to identify and gather the most relevant data types for your sales initiatives, creating comprehensive frameworks that support strategic planning. The course guides you through evaluating market information sources to ensure you're working with optimal data for performance analysis. Develop powerful research techniques to understand variables affecting product demand and learn to utilise consumer tracking systems for monitoring market trends. These skills will help you anticipate industry developments and adjust your tactics accordingly. Master demand forecasting methodologies to predict future sales patterns and opportunities with greater accuracy. You'll apply statistical modelling to analyse consumer behaviour, developing customised performance dashboards that highlight key sales indicators. The course culminates in advanced strategy evaluation techniques that analyse customer relationships and competitive positioning through data analytics. You'll learn to produce actionable recommendations based on concrete evidence rather than assumptions. Perfect for sales professionals seeking to enhance their analytical capabilities and deliver measurable improvements to their organisation's bottom line.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Apply analytical tools and methodologies to determine appropriate data types for sales analytics initiatives, producing a data requirements framework for a specific sales strategy.
Evaluate different market data types and their purpose to identify optimal sources for sales performance analysis, creating a data source evaluation report.
Develop research questions to gather data on variables affecting product demand, utilizing appropriate performance data sources for a complete market analysis report.
Analyse market trends and industry developments using consumer tracking systems to evaluate their impact on marketing activities, delivering a trend analysis presentation.
Apply demand forecasting techniques to interpret future demands in sales analytics, producing a comprehensive sales forecast with actionable recommendations.
Analyse consumer behaviour and business outcomes using statistical modeling techniques, creating a data-driven performance dashboard with key sales indicators.
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).