Build High-Performing
Sales Channels
11-12 February 2025
UPCOMING CLASS
11-12 February 2025
OVERVIEW
This 2-day course is a comprehensive course designed for professionals aiming to master effective sales channel development, evaluation, and management.
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Structured into three Learning Units (LUs), it covers essential competencies for successful sales channel implementation.
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LU1 : Market Analysis and Channel Evaluation teaches participants to assess market trends and conduct SWOT analyses to identify strategic opportunities. It emphasizes evaluating channels' market potential and developing targeted distribution strategies to maximize sales.
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LU2 : Selecting Distribution Partners and Setting Channel Guidelines focuses on strategic selection of distribution partners and formulating sales channel guidelines. Learners explore the IT channel partnership landscape, assessing various distribution channels' pros and cons. This unit guides through creating a channel management strategy and selecting optimal channels and partners.
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LU3: Managing Sales Channels addresses operational aspects of sales channel management, particularly online channels. It covers digital marketing, technology platforms, customer experience, and inventory management. Participants will learn to optimize online sales processes and leverage analytics for performance improvements.
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Additionally, the course includes designing channel performance management systems, with a focus on developing performance tracking systems and incentive programs to optimize sales channel performance. This course offers a blend of theoretical knowledge and practical applications, providing a roadmap for enhancing sales channel strategies for improved market reach and profitability.
TARGET LEARNERS
This course is targeted at Sales Representatives, Account Executives, Business Development Managers, Sales Operations and Channel Partnership Coordinators, including other professionals looking to transition into one of these roles.
PRE-REQUISITES
The entry requirements are:
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21 years and above
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At least one month work experience in a sales capacity
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Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
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At least a diploma or equivalent
Learning Outcomes
Analyse market potential and sales opportunities for an organisation using market analysis techniques
Evaluate the appropriateness of channels for an organisation using cost-benefit analysis and risk assessment techniques
Compare and recommend optimal distribution partnerships for an organisation based on a channel management strategy
Devise sales channel guidelines using an organisation’s communication guidelines
Document an e-commerce strategy which coordinates channel partners and employs analytics to optimize online sales channels
Devise a channel performance management system based on organisational goals and guidelines
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Course Fee
S$800 per participant (excl. GST)
Self-Sponsored
Course Fee
$800 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$400
GST
$72
Amount Payable
$472
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$800 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$560
GST
$72
Amount Payable
$312
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
About The Instructor
Marc is a dynamic professional renowned for his expertise in the energy industry and his passion for leadership development and sales excellence. Born and raised in Singapore, Marc pursued chemical engineering and earned a Bachelor's degree with Second Upper Honors from the National University of Singapore in 2000 and obtained a Master's in Business Administration from the University of Nottingham in 2006.
Throughout his illustrious 22-year career at ExxonMobil Asia Pacific Pte Ltd, a leader in the energy industry, Marc demonstrated exceptional leadership and managerial abilities. Notably, as the General Manager of Sales, Business Development, and Training, Marc oversaw a vast network of distributors spanning 13 countries across the Asia Pacific region. His strategic vision and coaching prowess empowered over 200 channel partners with the skills and tools needed to thrive in competitive markets.
Marc's dedication to excellence extended to actively engaging in learning and training initiatives. As a certified Train-the-Trainer, he delivered impactful instructor-led classroom and virtual training sessions on soft skills, sales techniques, and sales process methodologies to field sales leaders and managers. As Business Planning and Analysis Manager and a core member of the South Asia Pacific leadership team, he led business analysts in annual planning and budgeting activities and coached them to deliver accurate and timely financial reporting for senior management.
In recognition of his exemplary performance and leadership, Marc was honoured with the prestigious President's Excellence Award in 2020. In 2022, he became Director at En-Gen Int'l Pte Ltd where he spearheaded several transformative initiatives, including the successful launch of an eCommerce platform and the implementation of digital marketing strategies that resulted in a remarkable 50% increase in revenue.
Outside of his professional endeavours, Marc volunteers as a life-skills trainer in primary, secondary, and high schools, inspiring the next generation of children and youths to reach their full potential.
Marc
Trainer
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).