B2B Sales Mastery
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
This comprehensive B2B Sales Mastery course is designed to equip you with the skills needed to excel in the dynamic world of B2B sales. You'll dive deep into understanding diverse business environments and their impact on customer needs. The course covers analysing industry trends, identifying key factors in varied operating environments, and assessing customer business models for tailored sales strategies.
You'll learn to evaluate the suitability and customization options for complex B2B solutions, matching product and service features with customer requirements. Through case studies, you'll explore successful B2B solution customizations and develop strategies for varied customer accounts.
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The course emphasises customer relationship management excellence, teaching you frameworks for effective B2B relationship management and long-term customer engagement. You'll learn to determine B2B customer needs and expectations through comprehensive feedback analysis and tailor engagement strategies accordingly.
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We'll cover insights into B2B sales cycles, client profiles, and performance trends. You'll develop skills in designing future-proof solutions that address current and anticipated customer requirements. The course also focuses on B2B sales strategies for new and existing clients, teaching techniques for upselling and cross-selling using custom solutions.
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You'll master negotiation techniques for B2B sales success and learn to manage a portfolio of corporate customer accounts effectively. The course covers techniques for measuring the impact of account management on business outcomes and analysing sales performance.
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Finally, you'll learn methods for measuring B2B customer satisfaction and designing Key Performance Indicators (KPIs) for customer satisfaction in sales engagement. The course will teach you how to incorporate this feedback into a continuous sales improvement process, ensuring long-term success in your B2B sales career.
TARGET LEARNERS
his course is targeted at account managers, sales executives, business development managers, client relationship managers, IT solutions consultants, and sales team leaders, including professionals looking to transition into these roles.
PRE-REQUISITES
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21 years and above
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At least one month work experience in a sales capacity
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Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace
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Numeracy Level 5
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At least a diploma or equivalent
Learning Outcomes
Analyse the B2B IT market to devise a customised sales strategy document for a list of diverse customer accounts.
Develop a customer-centric engagement plan document by analysing feedback and customising service approaches for specific B2B customers.
Design a comprehensive B2B IT solution proposal that integrates client profiles, product sales cycles, and business context needs for given case studies.
Devise a strategic sales enhancement plan to improve B2B IT sales through expanded client relationships and targeted solutions.
Create an account management portfolio demonstrating effective negotiation techniques and organisational viability metrics for a set of B2B IT accounts.
Evaluate the business impact of B2B IT account management activities by producing a detailed analysis report using performance metrics and assessment techniques.
Integrate customer satisfaction feedback into B2B IT sales strategies by designing a measurement and implementation plan aligned with key performance indicators.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
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Course Fee
S$1000 per participant (excl. GST)
Self-Sponsored
Course Fee
$1000 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$500
GST
$90
Amount Payable
$590
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$1000 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$700
GST
$90
Amount Payable
$390
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.