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Digital Marketing Measurement & Analytics

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

8-9 December 2022

14-15 February 2023

UPCOMING CLASS

8-9 December, 2022 [CLASSROOM]

14-15 February 2023 [CLASSROOM]

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OVERVIEW

We've all heard that 'data is the new oil' and that it is the businesses which harness their data who will be the most successful in the 21st century. But which data is valuable? And how, exactly, should companies 'harness' its data to drive better results?

In this course, we aim to answer these questions for people who work in marketing or are responsible for leading their company's marketing efforts.

New digital technologies have fundamentally reshaped marketing over the last decade, leading to an increase in the quality and quantity of information we can store, access, and analyse. As a result, there’s been a growing demand for skilled marketing analysts who are equipped to ensure optimal return on investment (ROI) for marketing spend and deliver valuable insights that drive better results.

This course equips learners with the knowledge and skills to help them understand and utilise marketing data to measure the performance of their company's campaign.  The resulting analysis and reports will help participants refine marketing initiatives so that they are more profitable and encourage interest and investment in marketing from the business.

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WHO SHOULD ATTEND

This course is targeted at companies and individuals who would like to leverage digital marketing metrics and analytics to attract and engage with more of their current and potential customers.

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Course Fee

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S$995 per participant (excl. GST)

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What Will I Learn

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Digital marketing channel analytics

  • Marketing channels review

  • Suitability of various marketing channels for marketing data analytics

  • New and emerging trends in marketing data analytics

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Intro to data analysis

  • Web analytics vs. digital marketing analytics

  • Types of data available from channels: Market, customer and competitor data

  • Capturing, cleaning and preparing marketing data for analytics

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Customer data analytics

  • Digital marketing signals which indicate consumer preference

  • Capturing relevant data for analysing consumer demand

  • Understanding online marketplaces using digital marketing

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  • Configuration options for digital marketing campaigns

  • Organising marketing campaigns for effective data analysis

  • Collating data for reporting marketing effectiveness (ROI and channel attribution)

Campaign data analytics I: Collecting the data

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Campaign data analytics II: Analysing campaign data and making recommendations

  • Marketing campaign analysis techniques

  • Statistical analysis, benchmarks and other success indicators

  • Using marketing data to optimise future marketing campaigns

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Business performance data analytics

  • Reviewing business objectives vs. marketing strategies

  • Identifying multichannel data required for ROI, marketing attribution and other business performance analytics

  • Optimizing multichannel marketing strategies using business performance data

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Improving marketing ROI

  • Using marketing return on investment (mROI) to demonstrate marketing effectiveness

  • Using customer, campaign and business data to optimise marketing campaigns for mROI

  • Creating mROI reports for business stakeholders to drive increased investment in marketing

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Refresher Class

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  • Get a complimentary refresher class (valid for 1-year, read the terms  and conditions here.)

Self-Sponsored

Digital-Marketing-Measurement
& Analytics
$995 (Excl. GST)
Up to 50% funding by SkillsFuture Singapore
$497.50
GST
$69.65
Amount Payable
$567.15
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $250 each year for courses supported under UTAP.

Company-Sponsored

Digital-Marketing-Measurement
& Analytics
$995 (Excl. GST)
Up to 70% funding by SkillsFuture Singapore
$696.50
GST
$69.65
Amount Payable
$368.15
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

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About The Instructor

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Jeff Rajeck is an experienced marketing researcher, trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, Singapore Ministry of Home Affairs and Singtel.

His approach is to encourage marketers to choose business goals, marketing objectives and a strategy before developing their marketing tactics and channels. Additionally, he believes that marketers should agree on measurement points and targets in advance so that they can conduct meaningful analytics on their marketing performance.

Jeff has been conducting marketing training with ClickAcademy since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers on various marketing topics.

Before ClickAcademy, Jeff served as the marketing director for a Singapore agency which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.

Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a Master's of Science in Marketing with a specialization in Marketing Analytics from the University of Alabama (US).

Jeff also holds the Singapore Workforce Skills Qualification (WSQ) Advanced Certificate in Learning and Performance (ACLP) .

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Jeff Rajeck

Senior Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).