Digital Marketing Measurement & Analytics
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
We've all heard that 'data is the new oil' and that it is the businesses which harness their data who will be the most successful in the 21st century. But which data is valuable? And how, exactly, should companies 'harness' its data to drive better results?
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In this course, we aim to answer these questions for people who work in marketing or are responsible for leading their company's marketing efforts.
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New digital technologies have fundamentally reshaped marketing over the last decade, leading to an increase in the quality and quantity of information we can store, access, and analyse. As a result, there’s been a growing demand for skilled marketing analysts who are equipped to ensure optimal return on investment (ROI) for marketing spend and deliver valuable insights that drive better results.
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This course equips learners with the knowledge and skills to help them understand and utilise marketing data to measure the performance of their company's campaign. The resulting analysis and reports will help participants refine marketing initiatives so that they are more profitable and encourage interest and investment in marketing from the business.
WHO SHOULD ATTEND
This course is targeted at companies and individuals who would like to leverage digital marketing metrics and analytics to attract and engage with more of their current and potential customers.
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Course Fee
S$995 per participant (excl. GST)
What Will I Learn
Digital marketing channel analytics
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Marketing channels review
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Suitability of various marketing channels for marketing data analytics
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New and emerging trends in marketing data analytics
Intro to data analysis
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Web analytics vs. digital marketing analytics
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Types of data available from channels: Market, customer and competitor data
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Capturing, cleaning and preparing marketing data for analytics
Customer data analytics
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Digital marketing signals which indicate consumer preference
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Capturing relevant data for analysing consumer demand
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Understanding online marketplaces using digital marketing
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Configuration options for digital marketing campaigns
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Organising marketing campaigns for effective data analysis
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Collating data for reporting marketing effectiveness (ROI and channel attribution)
Campaign data analytics I: Collecting the data
Campaign data analytics II: Analysing campaign data and making recommendations
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Marketing campaign analysis techniques
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Statistical analysis, benchmarks and other success indicators
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Using marketing data to optimise future marketing campaigns
Business performance data analytics
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Reviewing business objectives vs. marketing strategies
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Identifying multichannel data required for ROI, marketing attribution and other business performance analytics
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Optimizing multichannel marketing strategies using business performance data
Improving marketing ROI
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Using marketing return on investment (mROI) to demonstrate marketing effectiveness
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Using customer, campaign and business data to optimise marketing campaigns for mROI
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Creating mROI reports for business stakeholders to drive increased investment in marketing
Refresher Class
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Get a complimentary refresher class (valid for 1-year, read the terms and conditions here.)
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.