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Fast Track Copywriting Mastery

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

30-31 October 2023

14-15 December 2023

UPCOMING CLASS

30-31 October 2023 [CLASSROOM]

14-15 December 2023 [CLASSROOM]

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OVERVIEW

In this engaging two-day course, you will learn a wide variety of copywriting techniques and strengthen your copywriting skills through interactive exercises. You will discover comprehensive methods to help you generate ideas, captivate readers, and add vibrancy to your copy. Through a collaborative process, you will practice planning, drafting, editing, and reviewing using specific, commercially-relevant copywriting briefs.


Additionally, you will learn how to leverage AI tools, such as ChatGPT, to revolutionize your copywriting practice. With AI as your copywriting partner, you will gain valuable insights and increase efficiency when crafting persuasive copy for various channels. All you will need is a laptop and an open mind to embark on this transformative learning experience.

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TARGET LEARNERS

This course is targeted at personnel with marketing and sales responsibilities. Some relevant job roles are Ad Copywriter, Content Specialist, Content Writer, Marketing Executives, and Marketing Managers. Sales professionals, business owners and anyone else who seeks to increase sales through professional copywriting will also benefit from this course.


This course also strives to meet the current demand for copywriting through enabling those interested in a career in copywriting to reskill and enter the industry. For current copywriters, this course will allow them to upskill and gain proficiency in writing persuasive copy.

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PRE-REQUISITES

  • 21 years and above

  • Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

  • Possess immediate computer literacy

  • Minimum 1 year of working experience

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Learning Outcomes

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  • Why we write

  • How people read

  • Becoming a better copywriter

  • Broadcast and online content types

  • The writing process

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Overview of Online Copywriting

  • Checking copy grammar and style

  • Enhancing copy language

  • Optimising copy for SEO

  • Analysing copy tone and voice

  • Using AI to assist with copy A/B testing

  • Identifying personalisation opportunities in copy

 Using AI Tools for Copywriting (eg ChatGPT, Bard etc)

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  • Defining your audience

  • Distilling key values and features of your product or service

  • Producing the right pitch for your audience

Online copywriting techniques

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  • Writing for clarity 

  • Following key grammar concepts

  • Structuring online copy 

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principles

  • Finding your voice

  • Choosing your style to match brand guidelines

  • Reviewing and revising your copy while considering legal and ethical guidelines

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Long-form online copywriting

  • Choosing digital platforms using the customer journey (AIDA)

  • Writing ad headlines and call-to-actions (CTAs)

  • Copywriting for your company website 

  • Copywriting for search engines

  • Writing effective commercial emails

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Writing for your company 

  • Setting the media marketing objectives

  • Drafting a storyboard timeline to reflect the objectives

  • Planning key scenes / transitions

  • Using storyboarding tools and templates

  • Sketching for visual media

  • Annotating the storyboard for production

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Social media and broadcast storyboards

  • Reviewing media marketing objectives against the storyboard

  • Drafting start and end points of scenes and transitions

  • Scripting the scenes

  • Complementing the script with visuals

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Social media and broadcast content delivery

  • Distinguishing various types of broadcast and interactive media

  • Evaluating appropriateness for each media type to achieve marketing outcomes

  • Redefining target audiences for products and services based on marketing outcomes

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Mastering Media: Copywriting for Effective Marketing

Get a complimentary refresher class (valid for 1-year, read the terms  and conditions here.)

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Refresher Class

Course Fee

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S$995 per participant (excl. GST)

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Self-Sponsored

Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$79.60
Amount Payable
$577.10
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$79.60
Amount Payable
$378.10
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor

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Jeff Rajeck is an experienced marketing researcher, trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, Singapore Ministry of Home Affairs and Singtel.

His approach is to encourage marketers to choose business goals, marketing objectives and a strategy before developing their marketing tactics and channels. Additionally, he believes that marketers should agree on measurement points and targets in advance so that they can conduct meaningful analytics on their marketing performance.

Jeff has been conducting marketing training with ClickAcademy since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers on various marketing topics.

Before ClickAcademy, Jeff served as the marketing director for a Singapore agency which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.

Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a Master's of Science in Marketing with a specialization in Marketing Analytics from the University of Alabama (US).

Jeff also holds the Singapore Workforce Skills Qualification (WSQ) Advanced Certificate in Learning and Performance (ACLP) .

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Jeff Rajeck

Senior Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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