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Content Marketing in Web, Mobile and Social Media


9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

1-2 July 2024


1-2 July, 2024 [CLASSROOM]



Brands are increasingly turning to content-driven marketing strategies to gain marketplace attention and increase customer engagement in a multi-channel environment. For your marketing to be effective, you will need to provide content that’s useful to your customers and that advances your business objectives in a measurable way. It is also vital to create high engagement by building and maintaining a community around your content.


The discipline of content marketing provides the framework for ensuring that your content delivers on these essential requirements across all relevant traditional and digital platforms. In addition to covering the basic principles of content marketing, this 2-day workshop seeks to address the challenges of marketers in developing a content strategy and help marketers to create a realistic and sustainable content plan.


Marketers, senior managers, communications professionals and business owners who want to understand the impact of content marketing on their business.


How Will I
Benefit ?


Explain basic principles

of content marketing and how it fits into the overall marketing mix.


Create a content roadmap based on content strategy.


Create a plan to increase the visibility and reach

of content on search engines and social media.


Assess the performance of content marketing plans with the right tools and metrics to improve on campaigns.


Get a complimentary refresher class (valid for 1-year, read the terms and conditions here ).


Analyse and comprehend how people consume digital content to determine the best forms of content for

the customer.


Explore different content types and creating effective headlines & copy for each marketing channel.


Create a content marketing strategy based on potential customer preferences & meeting marketing objectives.

What Will I Learn


Introduction to Content Marketing and Key Considerations

• Defining content marketing

• Meeting business objectives through content marketing

• Uncovering the key challenges in content marketing

• Using content marketing to create brand narratives and engage users


Content Strategy

• Constructing a content marketing strategy


Digital Content and Effective Copywriting

• Discovering how digital content is consumed and perceived by users

• Generating effective headlines and copy



• Evaluating how search engines get search results

• Optimising websites for best results on search engines


Social Media & Sharing

• Evaluating how content behaves on social media


KPIs and Measurements

• Evaluating the performance of content marketing campaigns

Course Fee


S$995 per participant (excl. GST)


Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
Amount Payable

20-21 November, 2023 [CLASSROOM]

Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability

*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.


Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
Amount Payable
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.


About The Instructor


Alexis Cheong is an independent communications strategist with over 12 years of experience. She has worked in Singapore’s top creative and media agencies to synthesise the best of social media, content marketing and digital media effectively for clients.

She started out as an account manager and strategist at creative agency Tribal/DDB and eventually headed up the social media team. She then went on to join award-winning media agency, Havas Media, as a senior strategist for content marketing and integrated media and was instrumental in winning new business and publishing thought leadership content.

She has accumulated deep experience in the social media and digital marketing industry working on a wide range of local and regional brands such as FairPrice, Changi Airport Group, Esplanade, Domino’s, M1, Unilever, SilkAir, DBS, Singtel, Exxon-Mobil, MND and HPB. She has also published research on the Gen Z in Singapore in collaboration with SGAG in 2019 as well as a social media trends whitepaper for 2021.

Alexis is also certified by the Institute of Adult Learning with the Advanced Certificate in Training and Assessment (ACTA) for adults. This was motivated by her passion for improving the industry's marketing skills/knowledge effectively through adult training methodologies. Since then, she has trained over 300 marketers from both private and public sectors over 5 years as the adjunct lecturer at NUS-ISS and as an independent trainer. In 2020, half of the courses were successfully held online due to Circuit Breaker restrictions. Her passion remains stronger than ever in up skilling members of the workforce to harness digital and social media marketing for the betterment of their careers and businesses.

Alexis Cheong.jpg

Alexis Cheong

Principal Trainer



ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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