Account Management
For Growth
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
This comprehensive course equips professionals with essential skills to excel in strategic account management and drive business growth through enhanced customer relationships.
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Learn how to develop and implement effective account management plans that align with your organization's objectives and key performance indicators. Master the creation of frameworks that enhance customer satisfaction and deliver measurable results.
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Discover proven strategies to improve customer service across your organization, utilizing best practices that engage clients and foster long-term loyalty. You will analyze customer trends and evaluate account management effectiveness to optimize performance and identify growth opportunities.
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The course provides practical tools for monitoring sales performance and generating detailed reports that drive informed decision-making. You will also learn valuable techniques for building strategic partnerships that consistently deliver increased sales results.
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Through hands-on learning activities, you will develop practical plans for customer service improvement, performance enhancement, and partnership development. This course is ideal for account managers, sales professionals, and business leaders seeking to strengthen their client relationships and achieve sustainable growth.
TARGET LEARNERS
This course is targeted at account executives, account managers, business development managers, client relationship managers, sales executives, and key account specialists, including other professionals looking to transition into a career in Account Management.
PRE-REQUISITES
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21 years and above
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At least one month work experience in a sales capacity
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Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
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Diploma or equivalent
Learning Outcomes
Develop organisational objectives and KPIs aligned with business direction to produce an account management plan demonstrating strategic alignment.
Establish an account management framework and lead critical account management to create a customer satisfaction enhancement plan.
Develop an organisational customer service strategy using best practices to engage, retain, and grow customers, producing a customer service improvement plan.
Analyse customer trends and review account management effectiveness to produce a performance improvement report.
Oversee organisation-wide sales performance using monitoring tools to generate comprehensive sales performance reports.
Build long-term strategic relationships using client relationship techniques, creating a partnership development plan to drive sales.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
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Course Fee
S$1100 per participant (excl. GST)
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.