Procurement Power Play - Win More Deals by Mastering the Buyer's Journey
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Procurement Power Play is a specialist course designed to help you win more deals by understanding the buyer's journey in B2B environments. You'll learn to analyse business models and develop pricing frameworks that align perfectly with how customers make procurement decisions. The course explores how to evaluate different pricing policies and leverage sales performance data to create competitive advantage. Through practical applications, you'll develop data-driven pricing strategies that resonate with procurement professionals throughout their decision-making process. You'll examine both internal and external factors affecting pricing positions and learn to communicate pricing changes effectively to existing clients. The course teaches you to differentiate pricing approaches for various customer segments by creating targeted segmentation frameworks based on procurement behaviours. We'll show you how to implement responsive pricing systems that adapt to competitor activities and changing market conditions. You'll learn to conduct impact analyses of pricing adjustments and develop strategic modification plans that maintain your competitive edge. Finally, you'll master methods for measuring pricing effectiveness by designing monitoring systems and evaluation processes. The comprehensive dashboard you'll create will track key success indicators across different stages of the procurement journey, ensuring continuous optimisation of your pricing approach.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Analyse organization's business model to recommend optimal pricing levels based on internal factors, creating a pricing framework aligned with B2B customer journey stages.
Evaluate various pricing policies and strategies by analysing past sales performance data to develop a data-driven pricing strategy report for competitive advantage.
Examine the relationship between internal and external factors and price to articulate the impact of pricing strategy changes on existing agreements through a communication framework.
Differentiate pricing plans and strategies for various customer segments by identifying customer groups that necessitate different pricing approaches, producing a segmentation framework.
Implement mechanisms and systems that enable pricing agility to adapt to competitor or consumer patterns, developing a responsive pricing framework for B2B transactions.
Conduct impact analysis of pricing adjustments to adapt pricing plans based on customer buying patterns and competitor offerings, creating a strategic pricing modification plan.
​
Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
-
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
-
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
-
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
-
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
​
ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
​
The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).