Design Thinking for Sales and Marketing Innovation
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Design Thinking for Sales and Marketing Innovation offers a transformative approach to solving complex customer challenges through creative problem-solving methodologies. The course teaches you to analyse customer needs using empathy mapping and journey visualisation to identify unstated expectations and improvement opportunities. You'll learn to develop effective market segmentation strategies through collaborative workshops and persona creation, helping you identify strategic opportunities within targeted segments. These skills enable you to deliver compelling market segmentation frameworks that align with organisational criteria. Through design thinking, you'll evaluate consumer and organisational buying behaviours by applying empathy-driven research methods. You'll create comprehensive target market profiles that support business strategies and reveal innovation opportunities through gap analysis. The course explores how to develop distinctive positioning strategies using ideation techniques and competitive landscape mapping. You'll learn to create innovative customer engagement models and sales narratives that leverage your competitive advantages in the marketplace. Finally, you'll discover how design thinking can transform partnership development through co-creation workshops and proposal frameworks. By the end of this course, you'll be equipped to identify and approach specific prospects or partners, producing strategic development plans that create valuable organisational opportunities.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales and/or marketing capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Analyse customer needs and expectations using design thinking methodologies to create innovative solutions that address identified pain points, producing a customer needs analysis report.
Organize market segmentation using design thinking approaches to identify strategic opportunities within defined segments, delivering a market segmentation framework document.
Evaluate consumer and organizational buying behaviour through design thinking to profile target market segments, producing a comprehensive target market profile document.
Analyse customer requirements and competitive environments to identify positioning options, creating a design thinking-based competitive positioning strategy document.
Identify specific prospects or partners using design thinking methodologies to develop organizational opportunities, producing a strategic partnership development plan.
N/A
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).