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Google Analytics

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

19-20 October, 2023

7-8 December, 2023

UPCOMING CLASS

19-20 October, 2023 [CLASSROOM]

7-8 December, 2023 [CLASSROOM]

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OVERVIEW

This 2-day Google Analytics 4 course is a comprehensive web analytics course that covers topics from basic setup and configuration to advanced tracking features. The course comprises of 2 modules:

  • Google Analytics 101 (Day 1) introduces the basics of web analytics including how to get started with Google Analytics and an overview of each report type: Realtime, Acquisition, Engagement, Monetization and Retention. Participants will also be shown how to interpret these Google Analytics reports for their own websites.

  • Google Analytics 201 (Day 2) expands on the fundamentals and gives a deeper understanding to how Google Analytics can help organisations improve their business, both big and small. In this section we discuss how to use Google Analytics to identify new marketing opportunities and integrate Google Analytics with Google Ads.

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WHO SHOULD ATTEND

  • Participants should ideally have some practical knowledge of websites, digital marketing and, ideally, Google Analytics or require familiarity with these in their daily work.

  • Attendees will include marketers, senior managers, business owners, and executives with marketing, business analysis, web development and sales responsibilities

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What Will I Learn

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Configure Google Analytics to track website visitors based on the customer purchasing journey

  • Onboarding participants with Google Analytics 

  • Optimising customer data capture throughout the customer jourrney

  • Mapping Google Analytics reports to the customer journey

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Interpret customer personas and behavioural metrics behind web analytics

  • Using Google Analytics to captures customer profiles and website behaviour

  • Inferring customer personas from website behaviour reports

  • Modifying company website to capture new persona information from website behaviour

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Analyse traffic source, visitor, and content data

  • Identifying types of data collected by Google Analytics

  • Assessing data in Google Analytics Acquisition reports to understand how the customer journey influences purchasing behaviour

  • Acquiring and reporting customer persona data via Google Analytics User data to elicit cultural aspects of the target customers in terms of their perceptions, behaviour, and expectations

  • Analysing User data to understand product choice, conversion likelihood and spending habits of customers

  • Using Google Audience reports to increase the business’s understanding of its customers and purchasing behaviour

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  • Identifying events on the company website which help marketers understand the customer journey

  • Marking events as conversions  in Google Analytics

  • Building reports to show the customer journey across various conversion events

Set up e-commerce tracking and conversions to understand customer, economic and industry trends

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Manage a customer-centric research program to measure visitors’ engagement

  • Collecting the data required to measure website visitors’ engagement

  • Constructing bespoke customer-centric reports to identify consumer trends

  • Modifying reports to explore trends across segments

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Perform analytics to improve advertising & marketing ROI

  • Associating the desired result for a website visit from the business’s perspective with conversion events

  • Discovering segments which allow analysts to see which customer personas are achieving business goals.

  • Integrating advertising performance with conversion events to calculate marketing and advertising ROI

  • Conducting ROI analysis to know which adverts result in customer segments achieving business goals – and using results to create more effective advertising for customer personas.

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Evaluate web analytics and response rate within the organisation

  • Using Google Analytics data to attribute conversions to channels and campaigns

  • Methods for identifying, storing, and managing customer identities so businesses can use Google Analytics to identify and re-engage site visitors

  • Responding automatically to customer interests and needs using Google Analytics data and remarketing advertising

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Refresher Class

  • Get a complimentary refresher class (valid for 1-year, read the terms  and conditions here.)

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Course Fee

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S$995 per participant (excl. GST)

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Self-Sponsored

Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$79.60
Amount Payable
$577.10
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$79.60
Amount Payable
$378.10
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor

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Jeff Rajeck is an experienced marketing researcher, trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, Singapore Ministry of Home Affairs and Singtel.

His approach is to encourage marketers to choose business goals, marketing objectives and a strategy before developing their marketing tactics and channels. Additionally, he believes that marketers should agree on measurement points and targets in advance so that they can conduct meaningful analytics on their marketing performance.

Jeff has been conducting marketing training with ClickAcademy since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers on various marketing topics.

Before ClickAcademy, Jeff served as the marketing director for a Singapore agency which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.

Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a Master's of Science in Marketing with a specialization in Marketing Analytics from the University of Alabama (US).

Jeff also holds the Singapore Workforce Skills Qualification (WSQ) Advanced Certificate in Learning and Performance (ACLP) .

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Jeff Rajeck

Senior Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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