9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
27-28 October, 2022
14-15 December, 2022
27-28 October, 2022 [CLASSROOM]
14-15 December, 2022 [CLASSROOM]
This 2-day Google Analytics course is a comprehensive web analytics course that covers topics from basic setup and configuration to advanced tracking features. The course comprises of 2 modules:
Google Analytics 101 (Day 1) introduces the basics of web analytics including getting started with Google Analytics and an overview of each report type: Realtime, Audience, Acquisition, Behaviour and conversion. Participants will also be shown how to apply these Google Analytics skills to their own websites.
Google Analytics 201 (Day 2) expands on the fundamentals and gives a deeper understanding to how Google Analytics can help organisations improve their business, both big and small. In this section we discuss how to use Google Analytics to identify new marketing opportunities and integration with Google Ads.
WHO SHOULD ATTEND
Participants should ideally have some practical knowledge of Google Analytics and use this in their daily work.
Marketers, senior managers, business owners, and executives with marketing, business analysis, web development and sales responsibilities
What Will I Learn
Configure Google Analytics to track website visitors based on customer purchasing journey
Onboarding participants with Google Analytics
Optimising customer data capture with The Google Measurement Plan
Mapping Google Analytics reports to the customer journey
Interpret customer personas and behavioural metrics behind web analytics
Using Google Analytics to captures customer profile and website behaviour
Inferring customer personas from website behaviour reports
Modifying company website to capture new persona information from website behaviour
Analyse traffic sources, visitor, and content data
Identifying types of data to be collected by Google Analytics
Assessing data in Google Analytics acquisition reports to understand how the customer journey influences purchasing behaviour
Acquiring and reporting customer persona data via Google Analytics Audience data to define the ‘cultural aspects’ of the target customers in terms of their perceptions, behaviour, and expectations, which may have a deep influence on product choice, motivation/ willingness, and lifestyle/ fashion trends of these customers
Using Google Audience reports to increase the business’s understanding of its customers and purchasing behaviour
Configuring business goals in Google Analytics
Set up goals and e-commerce tracking to study economic and industry trends
Manage a customer-centric research program to measure visitors’ engagement
Constructing bespoke customer-centric reports to identify consumer trends across segments
Perform analytics to improve advertising & marketing ROI
Integrating advertising performance and website behavioural data to calculate marketing and advertising ROI
Goals: To state the desired result for a website visit from the business’s perspective
Segments: To see which customer personas are achieving business goals.
Ad integration: To know which advertising results in the target customer segment achieving the business goals – which is then used to create more effective advertising for a particular persona.
Evaluate web analytics and response rate within the organisation
Using Google Analytics data to attribute conversions to channels and campaigns
Methods for identifying, storing, and managing customer identities – and how businesses can use Google Analytics to identify and re-engage individuals via 3rd party sites
Responding automatically to customer interests and needs using Google Analytics data and remarketing advertising
S$995 per participant (excl. GST)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*Eligible Singapore Citizens can offset the course fee using their SkillsFuture Transition Credit
*NTUC members can also submit UTAP claim after completion to offset the course fee
**SME Eligibility Criteria
-Registered or incorporate in singapore
-At least 30% local shareholding by singapore citizens or PRs
-Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
About The Instructor
Jeff Rajeck is an experienced marketing researcher, trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, Singapore Ministry of Home Affairs and Singtel.
His approach is to encourage marketers to choose business goals, marketing objectives and a strategy before developing their marketing tactics and channels. Additionally, he believes that marketers should agree on measurement points and targets in advance so that they can conduct meaningful analytics on their marketing performance.
Jeff has been conducting marketing training with ClickAcademy since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers on various marketing topics.
Before ClickAcademy, Jeff served as the marketing director for a Singapore agency which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.
Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a Master's of Science in Marketing with a specialization in Marketing Analytics from the University of Alabama (US).
Jeff also holds the Singapore Workforce Skills Qualification (WSQ) Advanced Certificate in Learning and Performance (ACLP) .
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).