Fast Track Marketing Leadership
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
29-30 April, 2024
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UPCOMING CLASS
29-30 April, 2024 [CLASSROOM]
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OVERVIEW
Optimize your role as an effective modern-day marketing professional and equip yourself with the key tools to maximize your performance in our intensive 2-day workshop entitled “FAST TRACK MARKETING LEADERSHIP”. Discover what it takes to deliver to your key objectives - master the art of the marketing funnel, know what it takes to align the most optimum strategies to achieve your desired outcomes, understand the psychology behind customer personas and what it takes for them to commit to the value proposition of your product & brand, learn how to identify the ideal touchpoints that resonate with your target audience. Utilize key performance indicators (KPIs) to track success and optimize your customer outreach and engagement through effective CRM strategies. Stay one step ahead of the competition by analyzing their strengths and weaknesses, employing competitive landscape analysis tools like PEST and SWOT. Leverage the power of CRM tools and cutting-edge technologies such as smart contracts, blockchain, AI-driven software, and automated IoT marketing engines to boost performance. Dive into the world of AI and unleash its potential in marketing, with insights into customer segmentation, predictive analytics, chatbots, virtual assistants, content optimization, and ethical AI governance. Join us to unlock the secrets of marketing leadership, gain a competitive edge, and drive exceptional business results in today's dynamic marketplace.
TARGET AUDIENCE
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First-time marketing managers and early-stage marketing leaders
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Startup leaders and entrepreneurs lacking marketing leadership experience
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Marketing executives aspiring to be in marketing leadership positions
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Individuals in traditional marketing leadership roles seeking to enhance effectiveness in today’s intensely competitive arena driven by AI and populated by diverse customer segments demanding the very best from their brands of choice
PRE-REQUISITES
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21 years and above
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Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
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Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
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Possess immediate computer literacy
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Minimum 1 year of working experience
Learning Outcomes
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Mindset & Attitude
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Domain Knowledge
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Specialist Skills
The Modern Marketing Leader
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Create comprehensive marketing plans that align with category strategies
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Explore essential marketing principles and industry best practices
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Master effective methods for business planning processes
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Stay current with the latest marketing trends and strategies
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Dive into the foundational elements of marketing: the 5 Ps (Product, Price, Place, Promotion, and People)
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Understand the purpose, structure, and administration of a well-crafted marketing plan
Strategic Marketing Planning for Success
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Utilize sales reports to effectively monitor category performance
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Explore different types of performance evaluation measures for accurate assessment
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Maximize the marketing funnel stages: awareness, consideration, conversion, loyalty, and advocacy
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Identify and leverage unique selling propositions (USPs) and understand the buying cycle
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Gain insights into the psychology of the buyer persona for targeted marketing strategies
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Identify key touchpoints that resonate with the intended target audiences
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Establish relevant key performance indicators (KPIs) for measuring success and progress
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Implement customer outreach and effective customer relationship management (CRM)
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Monitor sales performance and utilize performance dashboards for data-driven decision-making
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Analyze milestones, inputs, outputs, and ratios to optimize sales outreach
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Assess market share, customer profitability, return on marketing investment (ROMI), customer lifetime value (CLV), and channel performance
Strategic Sales Optimization and Performance Measurement
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Implementing Reviewed Marketing Activities to Drive Category Sales
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Understanding Competitors' Strengths and Weaknesses
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Applying Principles of Customer Relations Policies, Market Conditions, and Forces
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Utilizing Competitive Landscape Analysis and Tools (eg. PEST, SWOT)
Stay Ahead of the Competition: Analyzing the Competitive Landscape
​Leveraging CRM Tools and Technology for Maximizing Sales and Profitability
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CRM: Utilize CRM tools to enhance customer satisfaction, retention, and sales effectiveness.
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Customer Interaction and Loyalty Programs: Implement strategies to engage customers and develop loyalty programs for repeat business.
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The Tech Advantage: Utilize technological advancements such as smart contracts, blockchain, AI-driven software, and automated IoT marketing engines.
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White-space Capabilities Analysis: Analyze untapped market opportunities and identify strategic partners for growth.
Refresher Class
Get a complimentary refresher class (valid for 1-year, read the terms and conditions here.)
Refresher Class
Get a complimentary refresher class (valid for 1-year, read the terms and conditions here.)
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Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
About The Instructor
Notwithstanding over 4 decades of experiences culled from a multiplicity of roles in the admarcom arena, Geoff continues to relearn, reinvent, strategize, ideate, and apply across every new challenge that is presented before him.
Currently as Director – Events & Partnerships at the Association of Advertising & Marketing Singapore, Geoff’s purview spans the industry’s key events & activations – the Effie Awards, the Singapore Media & Marketing Awards, the Creative Circle Awards & more! For the most part of his career, Geoff was with the SPH Group and held a myriad of key positions in the organization including: Managing Director of SPH Magazines’ Luxury Division, Head of Content Marketing, and Senior Vice President of Strategic Marketing. Geoff was also a mentor to start-up companies housed within the SPH Plug and Play media accelerator initiative.
Geoff was conferred the PANPA 2011 MARKETER OF THE YEAR accolade by the Pacific Area Newspaper Publishers Association for outstanding performance in marketing for a newspaper publishing company. Post SPH, Geoff’s desire to “update & apply” saw him across a series of roles: as Chief Ideas Officer at a property-technology company, and as Chief Marketing Officer at a blockchain consultancy.
For exercise, Geoff works out with Kettlebells! For health, he practices OMAD (one meal a day). For spiritual nourishment, he attends church. For sanity, he sings!
Geoff Tan
Senior Trainer
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).