Sales Communication Mastery: Persuasion and Influence
Singapore
Arthur Beck
OVERVIEW
Sales Communication Mastery: Persuasion and Influence is a targeted course aimed at developing critical sales presentation skills. Learners will design persuasive content tailored to audience needs, crafting a cohesive sales communication plan. This plan will systematically identify key topics, sustain influence, and ensure professional communication standards.
The course covers multiple sales communication channels to develop flexible delivery methods. Participants will create a guide that describes persuasive influence across both in-person and virtual settings. Learners will also learn to deliver effective presentations by learning the appropriate vocal tone, body language, and pace. These techniques will enhance audience engagement and demonstrate influence effectively in recorded sessions.
In evaluating strategies, this course offers insights into benchmarking practices and managing real-time engagement. Participants will evaluate inclusive sales communication strategies and maintain an interaction log that addresses cultural differences and stakeholder questions. A benchmark report highlighting industry best practices in sales communication will be produced.
Additionally, the course focuses on soliciting and addressing final audience feedback to reinforce communication influence. A follow-up action plan will be created, fostering ongoing engagement and solidifying persuasive sales techniques learned throughout the course.
By the end of this course, participants will gain confidence and skills to design, deliver, and evaluate persuasive sales presentations that align with current industry standards and best practices.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Design persuasive content aligned with crucial audience needs, producing a sales communication plan that systematically identifies topics to sustain influence.
Develop flexible delivery methods for multiple sales communication channels, creating a multimedia presentation that showcases persuasive influence.
Demonstrate knowledge of effective presentation delivery by producing a guide to vocal tone, body language, and pace for other salespeople.
Evaluate strategies for inclusive sales communication, maintaining an interaction log addressing cultural differences.
Analyse exemplary techniques from top sales communication practices, producing a benchmark report aligning persuasive delivery with industry standards.
Solicit and address final audience feedback, creating a follow-up action plan that reinforces sales communication influence.
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).