9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
1-2 September, 2022
2-3 November, 2022
1-2 September, 2022 [CLASSROOM]
2-3 November, 2022 [CLASSROOM]
This 2-day programme is designed for professionals who need an introduction to digital marketing. You will be exposed to the key elements of digital marketing and the tools available to build your online marketing strategy.
WHO SHOULD ATTEND
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
Understand the digital marketing landscape and how to do market research to know your customers’ needs.
Compare different types
of content and determine
the ideal content type and frequency for each channel.
How Will I
Compare digital marketing channels and platforms
and determine the best channels for your business based on customer needs
Develop a marketing
plan based on business objectives and customer needs.
ANALYTICS & TOOLS
Evaluate the effectiveness
of marketing campaigns using analytics tools to prove digital ROI and optimise future marketing campaigns.
S$995 per participant (excl. GST)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*Eligible Singapore Citizens can offset the course fee using their SkillsFuture Transition Credit
*NTUC members can also submit UTAP claim after completion to offset the course fee
**SME Eligibility Criteria
-Registered or incorporate in singapore
-At least 30% local shareholding by singapore citizens or PRs
-Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
What Will I Learn
Setting the Stage Understanding Digital Marketing & Market Research
The digital marketing landscape and new marketing paradigm
Market research and knowing your customers online
Goal setting and objectives
Customer journey mapping
Digital Marketing Strategy and Customer Acquisition Channels
Landing page & conversion rate optimisation
E-mail marketing – best practices & marketing automation
Paid Search – intent based marketing & exploring Google AdWords
Display Advertising campaign tactics & trends in programmatic buys
Social Media Marketing – creating engagement & virality
Content Marketing Best Practices
Concept of Content Marketing
Types of Content
KPIs & Measurement
Web & digital marketing measurement model
Analytics tools and basics of data analytics
Proving digital ROI
About The Instructor
Ang Eu Gene
Ang Eu Gene is Principal Trainer of ClickAcademy Asia, and Director of ClickInsights.
He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing, and has trained over 12,000 professionals and business owners in the last 12 years.
Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.
He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills.
Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).