Digital Marketing
Bootcamp
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
19-20 September, 2023
20-21 November, 2023
Timberly Williams
UPCOMING CLASS
19-20 September, 2023 [CLASSROOM]
20-21 November, 2023 [CLASSROOM]
OVERVIEW
This 2-day programme is designed for professionals who need an introduction to digital marketing. You will be exposed to the key elements of digital marketing and the tools available to build your online marketing strategy.
WHO SHOULD ATTEND
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
MARKET RESEARCH
Understand the digital marketing landscape and how to do market research to know your customers’ needs.
CONTENT TYPE
Compare different types
of content and determine
the ideal content type and frequency for each channel.
How Will I
Benefit ?
CUSTOMER NEEDS
Compare digital marketing channels and platforms
and determine the best channels for your business based on customer needs
BUSINESS OBJECTIVES
Develop a marketing
plan based on business objectives and customer needs.
ANALYTICS & TOOLS
Evaluate the effectiveness
of marketing campaigns using analytics tools to prove digital ROI and optimise future marketing campaigns.
REFRESHER CLASS
​
Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$79.60
Amount Payable
$577.10
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$79.60
Amount Payable
$378.10
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
-
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
-
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
-
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
-
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
What Will I Learn
Setting the Stage Understanding Digital Marketing & Market Research
-
The digital marketing landscape and new marketing paradigm
​
-
Market research and knowing your customers online
-
Goal setting and objectives
​
-
Customer journey mapping
Developing Marketing
Plans
Digital Marketing Strategy and Customer Acquisition Channels
-
Landing page & conversion rate optimisation
​
-
E-mail marketing – best practices & marketing automation
​
-
Paid Search – intent based marketing & exploring Google AdWords
​
-
Display Advertising campaign tactics & trends in programmatic buys
​
-
Social Media Marketing – creating engagement & virality
​
​
​
​
Content Marketing Best Practices
-
Concept of Content Marketing
​
-
Types of Content
KPIs & Measurement
-
Web & digital marketing measurement model
​
-
Analytics tools and basics of data analytics
​
-
Proving digital ROI
About The Instructor
Ang Eu Gene is Principal Trainer of ClickAcademy Asia, and Director of ClickInsights.
​
He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing, and has trained over 12,000 professionals and business owners in the last 12 years.
​
Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.
​
He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills.
​
Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).
Ang Eu Gene
Principal Trainer
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
​
ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
​
The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).