top of page
Mastering Sales Channel Fundamentals.jpeg

Mastering Sales Channel Fundamentals


30-31 July, 2024


30-31 July, 2024



This course focuses on effective management of sales channels and partnerships. It consists of three learning units:

Sales Channels and Partners: This unit covers understanding various distribution modes, the distribution value chain, and evaluating online channels and partners.

Partner Performance and Relationship Management: This unit focuses on measuring and managing channel partner performance using KPIs and analytical tools, as well as strategies for maintaining healthy partnerships.

Developing Channels and Partnerships: This unit explores managing overall channel performance, coordinating new product launches, and developing long-term partner relationships.

The course aims to provide learners with practical insights and strategies to optimize sales channel performance and partnerships.



​This course is targeted at Sales Representatives, Account Executives, Business Development Managers, Sales Operations and Channel Partnership Coordinators, including other professionals looking to transition into one of these roles.



The entry requirements are:

  • 21 years and above

  • At least one month work experience in a sales capacity

  • Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5

  • At least a diploma or equivalent

Graphic Designing

Learning Outcomes


Select appropriate distribution modes, online channels and channel partners for business objectives


Prepare channel partner engagement plans that include specific objectives, communication strategies, and performance standards


Interpret channel partner performance indicators to discover trends, opportunities and areas of improvement


Prepare a report on channel partner relationships and channel performance, including key metrics, trends, and insights suitable for management decision-making


Prepare a channel performance report that demonstrates an understanding of overall channel performance, including key performance indicators, trends, and recommendations for improvement


Write a detailed product and service launch plan for preferred channel partners, including timelines, resource requirements, and success criteria


Write a standardized procedure document for maintaining ongoing partner relationships, including best practices, responsibilities, and conflict resolutions


Course Fee


S$800 per participant (excl. GST)


Course Fee
$800 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
Amount Payable
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability

*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.


Course Fee
$800 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
Amount Payable
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor


Marc is a dynamic professional renowned for his expertise in the energy industry and his passion for leadership development and sales excellence. Born and raised in Singapore, Marc pursued chemical engineering and earned a Bachelor's degree with Second Upper Honors from the National University of Singapore in 2000 and obtained a Master's in Business Administration from the University of Nottingham in 2006. 

Throughout his illustrious 22-year career at ExxonMobil Asia Pacific Pte Ltd, a leader in the energy industry, Marc demonstrated exceptional leadership and managerial abilities.  Notably, as the General Manager of Sales, Business Development, and Training, Marc oversaw a vast network of distributors spanning 13 countries across the Asia Pacific region. His strategic vision and coaching prowess empowered over 200 channel partners with the skills and tools needed to thrive in competitive markets.

Marc's dedication to excellence extended to actively engaging in learning and training initiatives.  As a certified Train-the-Trainer, he delivered impactful instructor-led classroom and virtual training sessions on soft skills, sales techniques, and sales process methodologies to field sales leaders and managers. As Business Planning and Analysis Manager and a core member of the South Asia Pacific leadership team, he led business analysts in annual planning and budgeting activities and coached them to deliver accurate and timely financial reporting for senior management.

In recognition of his exemplary performance and leadership, Marc was honoured with the prestigious President's Excellence Award in 2020. In 2022, he became Director at En-Gen Int'l Pte Ltd where he spearheaded several transformative initiatives, including the successful launch of an eCommerce platform and the implementation of digital marketing strategies that resulted in a remarkable 50% increase in revenue.

Outside of his professional endeavours, Marc volunteers as a life-skills trainer in primary, secondary, and high schools, inspiring the next generation of children and youths to reach their full potential.

Working Outdoors





ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

bottom of page