Proving Digital Marketing ROI
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
Businesses typically invest in digital marketing for one purpose, to increase sales. The problem is that marketers and others involved in the sales process are rarely able to tie marketing efforts to a tangible return for the business. They cannot calculate the digital marketing return on investment (ROI).
During this 2-day Proving Digital Marketing ROI, participants will learn how to collect and analyse the data required to delivered digital marketing ROI. The course comprises of 2 modules:
-
The Fundamentals of Digital Marketing ROI (Day 1) introduces the principles and metrics which are required to calculate ROI. Participants will also learn how to assess the appropriateness of measurement tools and prepare performance metrics for reporting purposes.
-
Calculating and Presenting Digital Marketing ROI (Day 2) provides attendees with the skills to calculate ROI using the metrics gathered in Day 1 and present their findings in the right way to the business.
-
Anyone who spends money on marketing or is tasked with managing or executing marketing campaigns will benefit from this course as they will learn how to associate their marketing efforts with what matters to the business, sales.
WHO SHOULD ATTEND
Senior managers and business owners with marketing, business analysis and sales responsibilities .
What Will I Learn
Analyse principles of performance metrics and ROI
-
Data components of ROI
-
Marketing data required for calculating ROI includes investment costs and returns attributable to marketing
-
Collecting and analysing the data required to measure business performance
-
Extracting ROI data from digital marketing
Assess appropriateness of measurement tools
-
Innovations and trends of digital marketing channels such as web, search, social & email
-
Innovations and trends of digital marketing metrics includes reach, engagement, conversion, re-engagement
-
Aligning digital metrics with key performance indicators (KPIs)
-
Using digital audience segmentation such as affinity, behavioural and in-market to enhance KPIs
Define and calculate performance metrics
-
Researching digital channel counts, performance and cost to set the scope for further market research
-
Ensuring digital marketing data integrity
-
Using data marketing data analysis to anticipate and answer business questions
-
Preparing digital marketing data for reporting
Prepare performance reports for analytics
Compute marketing ROI
-
Methods for measuring and calculating ROI such as customer lifetime value, reallocations, time-series analysis, for different audiences that includes
- C-Level
- Marketing managers
- Personal / Executives
-
Checking ROI measurements and calculations are correctly attributed to marketing
Analyse marketing ROI reports
-
Techniques for presenting marketing ROI and recommendations, using key reporting metrics, charting techniques, and highlighting differences to stakeholders
-
Presenting digital marketing data using tables and charts
Put up marketing ROI case
-
Integrating ROI data collection and calculations into a coherent report which can then be used to make decisions about marketing business as usual (BAU).
Optimise marketing effectiveness to achieve better result
Methods for optimising marketing effectiveness using ROI calculations
​
-
Profitable customer targeting
-
Incremental ROI
-
Maximum marketing allowable
Refresher Class
-
Get a complimentary refresher class (valid for 1-year, read the terms and conditions here.)
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
​
Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
​
Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
-
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
-
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
-
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
-
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.