Solution Selling: Tailoring Solutions to Client Challenges
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Solution Selling: Tailoring Solutions to Client Challenges equips sales professionals with advanced skills to address complex B2B sales environments. This course focuses on transforming product-centric approaches into consultative solution selling that creates genuine business value for clients. You'll master techniques for conducting thorough needs assessments that identify both explicit and implicit client requirements. Through structured feedback methods, you'll learn to establish clear expectations and translate client challenges into actionable solution parameters. The course explores how to design truly customised offerings that balance standardisation with client-specific adaptations. You'll develop expertise in creating measurement systems that track solution performance and demonstrate tangible business impact. You'll learn to craft bespoke customer service plans that address the unique needs of B2B solution clients. The course also covers strategic account expansion, teaching you to broaden and deepen client relationships through value-added solution development. Advanced topics include future-focused solution proposals, effective negotiation techniques for complex sales, and portfolio management strategies. You'll analyse solution performance trends across diverse accounts to optimise your selling approach. By course completion, you'll possess the analytical, design and strategic skills necessary to excel in solution-based account management that delivers measurable business results.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Analyse variation in customer needs and operating environments to produce a comprehensive needs assessment report that establishes client expectations based on structured feedback.
Design customised product and service solutions that address specific business context needs, creating a tailored solution proposal with documented adaptation rationale.
Develop a customer satisfaction measurement system aligned with key performance indicators, producing a functional dashboard that tracks solution performance metrics.
Create a customised customer service plan that applies organisational relationship management approaches to address specific client needs in B2B solution sales.
Formulate strategies to increase sales through existing clients, delivering an account growth plan that broadens and deepens customer relationships.
Evaluate product sales cycles and performance trends to develop solution proposals addressing future customer needs, producing a portfolio performance analysis report.
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).