Sales Performance Management: Setting Goals and Driving Results
Singapore
Arthur Beck
OVERVIEW
Sales Performance Management: Setting Goals and Driving Results offers a thorough exploration of frameworks and practices essential for driving sales excellence in organisations. This course equips you with practical tools to implement performance management systems that align with business objectives and motivate sales teams.
You'll learn to develop meaningful key performance indicators that balance quantitative targets with qualitative measures of success. Through collaborative approaches, you'll discover how to create performance frameworks that resonate with both teams and individual sales professionals across hierarchical structures.
The course covers essential statistical techniques for analysing sales data, enabling you to evaluate programme effectiveness and identify improvement opportunities. You'll gain skills in creating impactful communication materials based on organisational competency frameworks and delivering persuasive presentations.
Implementation strategies form a key component, with focus on stakeholder engagement and change management principles. You'll develop expertise in communicating performance expectations effectively while addressing resistance during programme rollout.
By examining the relationship between performance management and business outcomes, you'll learn to demonstrate programme value to leadership. The course culminates with techniques for continuous programme refinement using systematic feedback collection and data-driven insights to ensure your performance management systems evolve with business requirements.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Implement organisational performance management frameworks for sales contexts, producing a collaborative KPI identification plan for teams and individual sales professionals.
Analyse sales performance data using statistical techniques to evaluate the effectiveness of Sales Performance Management programmes, creating a comprehensive evaluation report.
Develop best-practice key performance indicators for sales contexts, presenting research findings on effective KPI application and customisation.
Create effective communication materials for KPI guidelines based on organisational competency frameworks, delivering a presentation to sales managers.
Implement a sales performance management programme with appropriate communication strategies, producing an implementation plan with stakeholder communication materials.
Evaluate the relationship between performance management and business outcomes, developing a programme refinement proposal based on stakeholder feedback and analysis.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.