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Sales Performance Management: Setting Goals and Driving Results

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Singapore

Arthur Beck

OVERVIEW

Sales Performance Management: Setting Goals and Driving Results offers a thorough exploration of frameworks and practices essential for driving sales excellence in organisations. This course equips you with practical tools to implement performance management systems that align with business objectives and motivate sales teams.

You'll learn to develop meaningful key performance indicators that balance quantitative targets with qualitative measures of success. Through collaborative approaches, you'll discover how to create performance frameworks that resonate with both teams and individual sales professionals across hierarchical structures.

The course covers essential statistical techniques for analysing sales data, enabling you to evaluate programme effectiveness and identify improvement opportunities. You'll gain skills in creating impactful communication materials based on organisational competency frameworks and delivering persuasive presentations.

Implementation strategies form a key component, with focus on stakeholder engagement and change management principles. You'll develop expertise in communicating performance expectations effectively while addressing resistance during programme rollout.

By examining the relationship between performance management and business outcomes, you'll learn to demonstrate programme value to leadership. The course culminates with techniques for continuous programme refinement using systematic feedback collection and data-driven insights to ensure your performance management systems evolve with business requirements.

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TARGET LEARNERS

This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.

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PRE-REQUISITES

  • 21 years and above

  • At least one month work experience in a sales capacity

  • Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5

  • At least a diploma or equivalent

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Learning Outcomes

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Implement organisational performance management frameworks for sales contexts, producing a collaborative KPI identification plan for teams and individual sales professionals.

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Analyse sales performance data using statistical techniques to evaluate the effectiveness of Sales Performance Management programmes, creating a comprehensive evaluation report.

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Develop best-practice key performance indicators for sales contexts, presenting research findings on effective KPI application and customisation.

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Create effective communication materials for KPI guidelines based on organisational competency frameworks, delivering a presentation to sales managers.

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Implement a sales performance management programme with appropriate communication strategies, producing an implementation plan with stakeholder communication materials.

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Evaluate the relationship between performance management and business outcomes, developing a programme refinement proposal based on stakeholder feedback and analysis.

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Course Fee

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$1100

Self-Sponsored

Course Fee

$1100 (Excl. GST)


50% funding by
SkillsFuture Singapore (Baseline)

$550

GST

$99

Amount Payable

$649


Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee

$1100 (Excl. GST)

70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)

$770

GST 

$99

Amount Payable

$429

Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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