Content Marketing in Web, Mobile and Social Media
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
Brands are increasingly turning to content-driven marketing strategies to gain marketplace attention and increase customer engagement in a multi-channel environment. For your marketing to be effective, you will need to provide content that’s useful to your customers and that advances your business objectives in a measurable way. It is also vital to create high engagement by building and maintaining a community around your content.
The discipline of content marketing provides the framework for ensuring that your content delivers on these essential requirements across all relevant traditional and digital platforms. In addition to covering the basic principles of content marketing, this 2-day workshop seeks to address the challenges of marketers in developing a content strategy and help marketers to create a realistic and sustainable content plan.
WHO SHOULD ATTEND
Marketers, senior managers, communications professionals and business owners who want to understand the impact of content marketing on their business.
How Will I
Benefit ?
CONTENT MARKETING
Explain basic principles
of content marketing and how it fits into the overall marketing mix.
CONTENT STRATEGY
Create a content roadmap based on content strategy.
SOCIAL MEDIA
Create a plan to increase the visibility and reach
of content on search engines and social media.
MARKETING PLANS
Assess the performance of content marketing plans with the right tools and metrics to improve on campaigns.
REFRESHER CLASS
Get a complimentary refresher class (valid for 1-year, read the terms and conditions here ).
CUSTOMER NEEDS
Analyse and comprehend how people consume digital content to determine the best forms of content for
the customer.
CONTENT NEEDS
Explore different content types and creating effective headlines & copy for each marketing channel.
MARKETING OBJECTIVES
Create a content marketing strategy based on potential customer preferences & meeting marketing objectives.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
What Will I Learn
Introduction to Content Marketing and Key Considerations
• Defining content marketing
• Meeting business objectives through content marketing
• Uncovering the key challenges in content marketing
• Using content marketing to create brand narratives and engage users
Content Strategy
• Constructing a content marketing strategy
Digital Content and Effective Copywriting
• Discovering how digital content is consumed and perceived by users
• Generating effective headlines and copy
SEO
• Evaluating how search engines get search results
• Optimising websites for best results on search engines
Social Media & Sharing
• Evaluating how content behaves on social media
KPIs and Measurements
• Evaluating the performance of content marketing campaigns
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Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
​
Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.