Data Visualization and Storytelling for Marketers
Singapore
Arthur Beck
OVERVIEW
This engaging course equips marketers with essential skills to transform complex data into visually compelling stories that drive business decisions. You'll evaluate various visualisation tools specifically designed for marketing professionals, allowing you to create dynamic dashboards that reveal customer journey patterns.
Learn to analyse relationships within marketing datasets, identifying crucial correlations between campaigns and consumer behaviours. The course explores how graphic design fundamentals can elevate your marketing presentations, teaching you to strategically use colour, typography and visual hierarchy to emphasise key messages.
You'll gain practical experience with programming languages like R and Python to develop customised, interactive marketing visualisations. By editing source codes, you'll create clickable elements that enhance audience engagement with your marketing data presentations.
The course emphasises structuring complex marketing information through effective data hierarchies, allowing you to simplify and prioritise key insights. You'll master techniques for integrating quantitative metrics with qualitative marketing insights, crafting holistic data narratives that blend statistics with customer experiences.
By completion, you'll confidently transform marketing metrics into persuasive visual storytelling elements tailored for different stakeholders, enhancing your organisation's ability to make data-driven marketing decisions.
TARGET LEARNERS
Marketing Professionals & Managers: Those looking to evaluate marketing campaign performance and present insights through interactive dashboards and visual narratives.
Sales Executives & Business Development Leads: Individuals with at least one month of experience in a sales capacity who need to communicate consumer behavior patterns to clients or internal teams.
Aspiring Data Storytellers: Marketers who want to gain technical proficiency in R or Python to create customized, responsive visualizations.
Brand & Strategy Planners: Professionals responsible for blending quantitative metrics (ROI, conversion rates) with qualitative insights (customer experience) into a holistic brand story.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Evaluate various data visualisation tools to create compelling marketing narratives that effectively communicate complex insights through interactive dashboards.
Analyse relationships and patterns in marketing data using appropriate gathering tools to produce actionable insights visualised in a comprehensive marketing report.
Apply fundamental principles of graphic design to create marketing visualisations that use colour, size and position to effectively communicate hierarchy and key insights.
Develop customised interactive visualisations by editing source codes to create data visualisation solutions that enhance marketing storytelling capabilities.
Construct integrated data visualisations that define hierarchies of complex marketing data and combine quantitative metrics with qualitative insights into comprehensive data stories.
N/A
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$1100 (Excl. GST)
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).