Storytelling for Sales Success .Captivate Clients, Close More Deals & Become Sales Magnet
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Storytelling for Sales Success is a transformative course designed to elevate your selling capabilities through the power of strategic narrative techniques. This comprehensive programme teaches you how to gather and analyse market intelligence to craft compelling sales stories that resonate with potential clients. You'll learn how to evaluate reliable information sources and extract relevant data to develop effective storytelling frameworks. The course guides you through identifying and accessing industry-specific resources that provide authentic material for creating persuasive sales narratives tailored to your market. Through practical exercises, you'll master customer analysis methodologies that uncover client pain points and desires. These insights will enable you to develop targeted storytelling presentations that demonstrate genuine understanding of market demand and customer needs. The programme also covers environmental scanning techniques to identify factors affecting organisational objectives. You'll discover how economic trends, competitive elements, and technological developments can strengthen your sales narratives and differentiate your approach. By the course conclusion, you'll possess a comprehensive sales storytelling toolkit for identifying business opportunities. You'll be equipped to evaluate viable options and produce strategic recommendation reports that captivate management and clients alike, ultimately helping you close more deals and become a true sales magnet.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Evaluate reliable information sources for market potential analysis to create a structured resource guide that enhances sales storytelling effectiveness.
Analyze market potential information extracted from various sources to produce a viability assessment report using sales storytelling frameworks.
Conduct a comprehensive customer needs analysis to develop a client-focused sales storytelling presentation that demonstrates market demand.
Conduct environmental scans to create an impact assessment report identifying factors affecting organizational objectives through strategic sales storytelling.
Evaluate viable business opportunities using sales storytelling techniques and market intelligence to produce a strategic recommendation report for management consultation.
N/A
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).