Building a Sales-Driven Culture
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
Building a Sales-Driven Culture is an intensive course designed to help you transform your organisation's sales approach through strategic planning and customer-focused solutions. You will learn to create comprehensive sales strategies that align with broader business goals whilst developing practical performance metrics.
Throughout this programme, you will master the art of building robust account management frameworks that enhance customer satisfaction and drive business growth. The course emphasises practical approaches to customer service excellence, teaching you to implement effective engagement initiatives and monitor customer retention strategies.
You will gain expertise in analysing sales performance data and customer behaviour patterns, enabling you to create sophisticated monitoring systems and response protocols. The course provides hands-on experience in developing analytical frameworks to evaluate sales performance across different geographical regions.
A significant portion of the course focuses on strategic partnership development, teaching you to build and maintain long-term relationships with critical accounts. You will learn to implement relationship management strategies that foster sustainable business growth and create lasting value for key stakeholders.
By completing this course, you will be equipped with the tools and knowledge needed to develop a sales-driven organisational culture that emphasises customer satisfaction, strategic planning, and data-driven decision-making.
TARGET LEARNERS
This course is targeted at senior sales managers, account executives, business development managers and sales consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Develop a comprehensive sales strategy document aligning organizational objectives with specific sales targets and performance indicators.
Design an account management framework with evaluation metrics to produce a customer satisfaction enhancement plan.
Create a customer service strategy document incorporating best practices and engagement initiatives for customer retention and growth.
Evaluate sales performance trends and customer behaviour patterns to produce a comprehensive monitoring dashboard and response protocol.
Construct a sales analytics framework to deliver a comprehensive performance evaluation report across multiple geographies.
Formulate a strategic relationship management plan demonstrating long-term partnership development for critical accounts.
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).