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Mastering AI For Content Creation

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10-11 July 2024

UPCOMING CLASS

10-11 July 2024 [Classroom]

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OVERVIEW

In this intensive 2-day programme, learners will explore the transformative power of AI in content creation. Delving deep into innovative tools like ChatGPT and other state-of-the-art AI technologies, learners will discover how to produce high-quality content efficiently and creatively. From automating content ideation to generating engaging narratives and optimizing content for various platforms, this course covers it all. By the end of this immersive experience, learners will not only have a thorough understanding of AI's role in content creation but will also be equipped to leverage these tools effectively, ensuring their content strategies are both innovative and impactful.

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TARGET LEARNERS

  • Marketing Managers & Directors

  • Business Owners focusing on digital transformation

  • Digital Marketing Professionals

  • Sales Strategists looking to integrate AI tools

  • Team Leads overseeing marketing campaigns

  • Professionals keen on integrating AI into their marketing strategies

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PRE-REQUISITES

The entry requirements are:

  • 21 years and above

  • Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

  • Minimum 1 year of working experience

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Learning Outcomes

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Examine the foundational concepts of AI and its transformative potential as a business driver for marketing.

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Develop the functionalities of AI tools for streamlining of marketing workflow.

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Create virtual workers for data analysis, manipulation and enhanced productivity in the workforce.

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Create automation applications using remote enterprise and open-source IPA tools, integrating AI functionalities seamlessly.

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Deploy automation apps for large-scale enterprises using enterprise deployment methods and tools to ensure data quality assurance.

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Develop business automation applications by utilising data with AI tools to manage, process, enhance and optimise marketing strategies.

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Use open-source conversational software to develop digital ‘virtual assistants’ that enhance customer experience

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Implement automation for processing and extracting data from image documents including utilising virtual workers for invoice handling.

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Manage Intelligent Process Automation projects throughout their lifecycle for efficient and successful implementation.

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Assess industrial IPA use cases to make informed decisions, optimising resource utilisation and ensuring that automation efforts align with the overall goals and success of the organisation.

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Course Fee

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S$1095 per participant (excl. GST)

Self-Sponsored

Course Fee
$1095(Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$547.50
GST
$98.55
Amount Payable
$646.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$1095 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$766.50
GST 
$98.55
Amount Payable
$427.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor

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Melvyn Tan is a seasoned business strategist based in Singapore, with a focus on leveraging AI tools for strategic planning, content strategy, and copywriting. Over two decades, he has consulted, trained, and coached leaders and executives from more than 370 organizations including Steinway Gallery Singapore, Yeo’s, Citigroup, Temasek Polytechnic, and others.

Melvyn's approach is to empower businesses in crafting strategic roadmaps that transform their business processes, leading to enduring and defensible profits. He has also leveraged the power of AI tools to automate repetitive tasks, enhance work quality, and save both time and money.

Since 2018, Melvyn has been conducting training and has developed a suite of training programs centered on Video as a Content Strategy. These programs include Professional Certificate in Video Storytelling Using Smartphone, Leveraging TikTok Marketing To Boost Your Branding, and Video Editing For Executives.

Melvyn holds both a Bachelor in Business (Applied Economics) from Nanyang Technological University and was awarded the Nanyang Scholarship to pursue his Master of Business in Applied Economics with a specialization in Total Factor Productivity from Nanyang Technological University.

In addition to his academic qualifications, Melvyn has also developed and delivered bespoke in-house training programs focused on Digital Tools such as Podcasting, Vlogging, and Virtual Meeting Platforms for numerous Singapore agencies. 

His expertise in AI tools was demonstrated in December 2022 when he developed an arsenal of over 100 prompts for crafting video scripts, headlines, blog posts, and social posts, marking a new level of content creation efficiency and creativity. He also developed 2 web applications as proof-of-concept to demonstrate how corporations can customize the use of ChatGPT for greater efficiency and quality.

Melvyn also holds the Singapore Workforce Skills Qualifications (WSQ) Advanced Certificate in Training and Assessment (ACTA).

Melvyn Tan
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Melvyn Tan

Senior Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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