Facebook & Instagram Advertising Mastery
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
OVERVIEW
Social media advertising is one of the fastest-growing forms of digital advertising today due to its effectiveness. This 2-day programme aims to equip marketing professionals with the right foundation, practical knowledge and hands-on practice.
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Learners will be able to plan, set up, run and optimise effective Facebook and Instagram ad campaigns in order to reach the right audiences and achieve desired marketing objectives.
TARGET LEARNERS
This course is suitable for managers and business owners with marketing and sales responsibilities looking to generate a positive return on investment (ROI) with the correct use of Facebook and Instagram ads.
PRE-REQUISITES
The entry requirements are:
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​21 years and above
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Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
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Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
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Minimum 1 year of working experience.
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Must have an active Facebook account; ideally to also have a Facebook Page and access to Ads Manager
Learning Outcomes
Gather feedback from relevant stakeholders to identify Facebook and Instagram campaign objectives and components of operational plans
Develop a Facebook and Instagram marketing plan consisting of products and services to be advertised, marketing mix and campaign schedules
Execute Facebook and Instagram marketing campaigns based on marketing strategies and plans with pre-campaign testing and analysis
Monitor Facebook and Instagram campaign performance and effectiveness based on the target audience and competitor responses to optimise the campaign
Analyse post-campaign data to derive learnings and recommendations for future Facebook and Instagram campaigns
Understand how AI tools can help optimise and improve the performance of ads.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
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Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
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Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.