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Facebook & Instagram Advertising Mastery

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

1-2 April, 2024

UPCOMING CLASS

1-2 April, 2024 [CLASSROOM]

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OVERVIEW

Social media advertising is one of the fastest-growing forms of digital advertising today due to its effectiveness.  This 2-day programme aims to equip marketing professionals with the right foundation, practical knowledge and hands-on practice. 

Learners will be able to plan, set up, run and optimise effective Facebook and Instagram ad campaigns in order to reach the right audiences and achieve desired marketing objectives. 
 

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TARGET LEARNER'S 

This course is suitable for managers and business owners with marketing and sales responsibilities looking to generate a positive return on investment (ROI) with the correct use of Facebook and Instagram ads.

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PRE-REQUISITES

The entry requirements are:

  • ​21 years and above

  • Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.

  • Minimum 1 year of working experience.

  • Must have an active Facebook account; ideally to also have a Facebook Page and access to Ads Manager

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Learning Outcomes

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Gather feedback from relevant stakeholders to identify Facebook and Instagram campaign objectives and components of operational plans

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Develop a Facebook and Instagram marketing plan consisting of products and services to be advertised, marketing mix and campaign schedules

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Execute Facebook and Instagram marketing campaigns based on marketing strategies and plans with pre-campaign testing and analysis

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Monitor Facebook and Instagram campaign performance and effectiveness based on the target audience and competitor responses to optimise the campaign

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Analyse post-campaign data to derive learnings and recommendations for future Facebook and Instagram campaigns

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Understand how AI tools can help optimise and improve the performance of ads.

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Course Fee

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S$995 per participant (excl. GST)

Self-Sponsored

Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor

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Alexis Cheong is an independent communications strategist with over 12 years of experience. She has worked in Singapore’s top creative and media agencies to synthesise the best of social media, content marketing and digital media effectively for clients.

She started out as an account manager and strategist at creative agency Tribal/DDB and eventually headed up the social media team. She then went on to join award-winning media agency, Havas Media, as a senior strategist for content marketing and integrated media and was instrumental in winning new business and publishing thought leadership content.

She has accumulated deep experience in the social media and digital marketing industry working on a wide range of local and regional brands such as FairPrice, Changi Airport Group, Esplanade, Domino’s, M1, Unilever, SilkAir, DBS, Singtel, Exxon-Mobil, MND and HPB. She has also published research on the Gen Z in Singapore in collaboration with SGAG in 2019 as well as a social media trends whitepaper for 2021.

Alexis is also certified by the Institute of Adult Learning with the Advanced Certificate in Training and Assessment (ACTA) for adults. This was motivated by her passion for improving the industry's marketing skills/knowledge effectively through adult training methodologies. Since then, she has trained over 300 marketers from both private and public sectors over 5 years as the adjunct lecturer at NUS-ISS and as an independent trainer. In 2020, half of the courses were successfully held online due to Circuit Breaker restrictions. Her passion remains stronger than ever in up skilling members of the workforce to harness digital and social media marketing for the betterment of their careers and businesses.

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Alexis Cheong

Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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