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Fast Track TikTok Marketing

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9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )

24 - 25 October 2023

28 - 29 November 2023

UPCOMING CLASS

24 - 25 October 2023 [CLASSROOM]

28 - 29 November 2023 [CLASSROOM]

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OVERVIEW

In this 2-day course, the learner will learn how to utilize social media marketing, focusing on TikTok, for a business. They will learn how to set up, create content, and leverage the platform to market their brands. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. In addition, learners can discover how AI tools can enhance efficiency, optimize strategies, and achieve better outcomes in TikTok marketing. By the end of the course, learners will be able to formulate their content and marketing strategy on TikTok.

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TARGET LEARNERS

This course is targeted at executive, managers and business owners with marketing, business analysis and sales responsibilities.

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PRE-REQUISITES

  • 21 years and above

  • Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

  • Possess immediate computer literacy

  • Minimum 1 year of working experience

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Learning Outcomes

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  • Create a successful TikTok marketing strategy and engagement plan

  • Activities and resources needed to formulate strategies to manage media platforms

  • Components of media engagement plans

  • Characteristics of media platforms for communications

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Get Started with TikTok Marketing

  • Identify the key trends in TikTok usage

  • Principles behind the rise of TikTok

  • Key principles to manage and address difficult situations while achieving the marketing objectives of your business

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Trends in TikTok Usage

  • Integrate TikTok with other social media platforms with interactive content to create a network effect

  • Unique video format of TikTok

  • Different types of videos for TikTok

  • Application of content creation strategies for the purpose of developing and facilitating creating engaging content

  • Integrate existing sales and marketing processes with TikTok

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Creation of Interactive Content for TikTok Marketing

  • Create a TikTok advertising plan to manage and monitor campaign performance

  • Develop the media plan framework by defining the activities, timeline targets and responsibilities

  • Key performance indicators to evaluate media platform effectiveness

  • Ads Manager: Key features of the TikTok Ads Manager

  • Campaign Management: Formulate a campaign on TikTok that optimizes Return on Ad Spend

  • Ads: Using the various ad formats for optimal reach and engagement of target audience

  • Analytics: Using specific KPIs (e.g. CPC, CPM, CTR, Conversions) for measurement of effectiveness of campaign

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Advertising on TikTok

  • Content Creation

  • Video Editing and Effects

  • Personalized Recommendations

  • Audience Insights

  • Sentiment Analysis

  • Ad Targeting & Optimisation

  • Influencer Identification & Analysis

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Leveraging AI Tools to Enhance TikTok Marketing

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Refresher Class

Get a complimentary refresher class (valid for 1-year, read the terms  and conditions here.)

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Refresher Class

Get a complimentary refresher class (valid for 1-year, read the terms  and conditions here.)

Course Fee

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S$995 per participant (excl. GST)

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Self-Sponsored

Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$79.60
Amount Payable
$577.10
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$79.60
Amount Payable
$378.10
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year

**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
  turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.

  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.

  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.

  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.

Click here to read our Withdrawal & Refund Policy.

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.

About The Instructor

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Melvyn Tan is a seasoned business strategist based in Singapore, with a focus on leveraging AI tools for strategic planning, content strategy, and copywriting. Over two decades, he has consulted, trained, and coached leaders and executives from more than 370 organizations including Steinway Gallery Singapore, Yeo’s, Citigroup, Temasek Polytechnic, and others.

Melvyn's approach is to empower businesses in crafting strategic roadmaps that transform their business processes, leading to enduring and defensible profits. He has also leveraged the power of AI tools to automate repetitive tasks, enhance work quality, and save both time and money.

Since 2018, Melvyn has been conducting training and has developed a suite of training programs centered on Video as a Content Strategy. These programs include Professional Certificate in Video Storytelling Using Smartphone, Leveraging TikTok Marketing To Boost Your Branding, and Video Editing For Executives.

Melvyn holds both a Bachelor in Business (Applied Economics) from Nanyang Technological University and was awarded the Nanyang Scholarship to pursue his Master of Business in Applied Economics with a specialization in Total Factor Productivity from Nanyang Technological University.

In addition to his academic qualifications, Melvyn has also developed and delivered bespoke in-house training programs focused on Digital Tools such as Podcasting, Vlogging, and Virtual Meeting Platforms for numerous Singapore agencies. 

His expertise in AI tools was demonstrated in December 2022 when he developed an arsenal of over 100 prompts for crafting video scripts, headlines, blog posts, and social posts, marking a new level of content creation efficiency and creativity. He also developed 2 web applications as proof-of-concept to demonstrate how corporations can customize the use of ChatGPT for greater efficiency and quality.

Melvyn also holds the Singapore Workforce Skills Qualifications (WSQ) Advanced Certificate in Training and Assessment (ACTA).

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Melvyn Tan

Senior Trainer

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ABOUT CLICKACADEMY ASIA

ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.

ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).

ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.

The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).

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