AI-Powered Marketing Automation
Singapore
Arthur Beck
OVERVIEW
AI-Powered Marketing Automation equips you with essential skills to harness artificial intelligence in modern marketing strategies. This practical course blends theoretical foundations with hands-on implementation techniques relevant to today's digital marketing landscape.
You'll explore the core concepts of AI and statistics as they apply to marketing automation, learning how these technologies drive customer targeting and segmentation. The course examines various machine learning techniques and demonstrates how to implement them in marketing campaigns with measurable attribution metrics.
Data management forms a crucial component, as you'll learn to design marketing automation systems with strong data governance and cleaning protocols. You'll develop skills to create functional prototypes that integrate seamlessly with existing marketing technology stacks and third-party service providers
The curriculum covers data interoperability across marketing platforms, teaching you how to maintain consistent data flow between disparate systems. You'll visualise how proper data cleaning creates standardised, high-quality information that powers effective marketing analytics.
Finally, you'll master AI workflow implementation, designing comprehensive marketing automation plans with robust monitoring systems. By identifying performance issues early, you'll ensure your AI marketing solutions deliver optimal results and continuous improvement.
TARGET LEARNERS
This AI-Powered Marketing Automation programme is tailor-made for:
Marketing Executives & Operations Specialists
Revenue Growth Strategists
Customer Success Leaders
Business Leaders & Owners
Professionals transitioning into the marketing technology space
PRE-REQUISITES
• 21 years and above
• At least one month work experience in a sales capacity
• Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
• At least a diploma or equivalent
Learning Outcomes
Analyse the foundational concepts of AI and statistics in marketing automation to create a comprehensive implementation framework that demonstrates their practical applications in customer targeting.
Evaluate machine learning techniques to produce a marketing campaign strategy with measurable attribution metrics.
Analyse types of AI applications and implementation procedures to develop an implementation checklist and support the deployment of AI marketing features in collaboration with technology service providers.
Develop protocols for data interoperability to produce a data transformation mapping that ensures compatibility between marketing platforms.
Apply data cleaning techniques and principles of clean data sets to produce a cleaned dataset with documented quality improvements.
Apply software development methodologies to produce a configured marketing workflow with documented test results.
Apply data management principles to produce an issue report documenting AI application problems with severity classifications.
Evaluate the impact of Artificial Intelligence on your field and apply the latest AI tools to streamline workflows, optimize decision-making, and maximize your competitive advantage
N/A
Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Singaporeans above the age of 21 and under 31 can offset the course fee using their Post Secondary Education Account (PSEA)
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
Established in 2011, ClickAcademy Asia Pte Ltd is Singapore’s #1 independently ranked training center for Digital Marketing, Sales, and AI, having empowered over 30,000 PMEBs and partnered with 6,000+ organizations across the corporate, NGO, and government sectors. Built to drive measurable revenue growth, the academy offers the nation's largest catalog of over 80 heavily subsidized, SSG-funded commercial courses. What truly sets ClickAcademy apart is its future-proof, practitioner-led curriculum: every program is 100% AI-integrated and backed by proprietary APAC market data from its research arm, ClickInsights. Beyond high-impact upskilling, ClickAcademy operates as a lifelong learning ecosystem with a deep commitment to ESG principles, championing inclusive hiring while empowering enterprises to maximize their L&D budgets.