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The "Soft Close": Gently Lead Prospects to a Decision
I. Introduction In sales, the art and science of getting a prospect to decide without coercion are essential skills. Known as the soft close, it is a delicate but effective closing method that values rapport and comprehension before urgency and pressure. Unlike typical closings, which depend on finality and forcefulness, the soft close promotes a partnership discussion, which leaves the buyer with a sense of control over their choice. Where old-school sales closing techniques

ClickAcademy Asia
Jul 76 min read
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