Sales today are not as it was yesterday. The days when a couple of cold calls and a few shows at trade exhibitions were sufficient to seal deals are long gone. Buyers are now more empowered than ever. They search on the internet, compare, and decide even before talking to a salesperson. This change has raised a timely question for business executives and sales forces alike: To inbound sales, to outbound sales, or to both? Choosing the right sales strategy goes far beyond simp