Introduction Every day, whether we realize it or not, we negotiate. From getting a business deal to negotiating project timelines with coworkers, or even settling on dinner time with the family, negotiation is a daily life. Some view it as a battle of wills, where the loudest or strongest voice prevails. Others view it as a numbers game in which logic is supposed to determine the result. The reality is that negotiation is much more complicated because negotiation is not merel