Introduction Have you ever been puzzled about why some brands immediately make you feel they are trustworthy, exciting, or high-end? Most of that feeling has little to do with the language they use and much to do with the colors they employ. Colour is a highly effective psychological tool that influences emotions and decision-making in subtle but profound terms. The average person forms an unconscious judgment of a product within 90 seconds of first look, and up to 62% to 90%