I. Introduction Key Account Management (KAM) is a strategic approach focused on nurturing and expanding relationships with a company’s top-tier clients. A key account is not only a high-value customer; it is a long-term collaborator that holds high growth value, brand power, or strategic significance. KAM is concerned with knowing their requirements at a deeper level, providing customized solutions, and co-creating mutual value. In a growingly competitive B2B environment, key