Introduction High-value B2B sales are one of the toughest but also the most rewarding aspects of business development. While small deals are easy to close, high-value deals are not only difficult but also risky. The reward is tremendous, as the returns from one high-value client can far outweigh the returns from dozens of small deals. In the world of high-value B2B sales, the traditional approach to sales doesn't work. In fact, many salespeople struggle with high-value deals