Introduction The world of sales is changing, and one of the most debated questions of the day is: Is cold calling dead? The erstwhile cornerstone of sales prospecting, cold calling, has faced intense competition from digital tools, the buyer's evolving preferences, and newer sales strategies. In light of this, many sales professionals look to 2025 and ponder whether it still makes sense to pick up the phone or if there are better ways to prospect. While cold calling is not de