With the ever-evolving sales landscape, knowing the difference between B2B (business-to-business) and B2C (business-to-consumer) sales is imperative to developing successful strategies. Although they have the common objective of generating revenue, the steps, target audience, and methods differ. Longer sales cycles, higher-value deals, and a requirement for detailed knowledge and relationship development distinguish B2B vs. B2C sales. For example, an enterprise software firm