Community Management & Advocacy Mentor I Sustainability & Social Media Strategist | Plastic Pyrolysis (Plastic to Fuel) Advocate | Ocean Lover & Paddler
Having dedicated a career behind the microphone, camera and stage for the last 15 years, Mathilda believes in the power of community to drive change for good.
She led StarHub’s Community Management department which is the frontline of all social media customer service and engagement across Facebook, Twitter, Instagram, Youtube, LinkedIn and StarHub Community (our forum). This team deals with 15,000-25,000 comments a month and is the cornerstone of StarHub’s customer relations. From network outages to TVB award red carpets, her team constantly engaged with customers, 7 days a week, 365 days a year. She also setup and kicked-off HubSquad: StarHub’s first social media customer advocacy programme. In just a few months, HubSquad was nominated for Mumbrella, Marketing Excellence awards in Singapore and Influitive Bammies in US.
The magic sauce? Turning customers into influencers purely through community management. Within 3 months of launch, an outreach of almost 1 million and 22,000+ engagements online was achieved.
Mathilda was also Mediacorp’s first ever Community Manager, quickly rising to become the Head of Community for Mediacorp leading and empowering 150 social media reps to create community management strategies in 4 major languages across 700 social media pages. The entire company was mobilized and trained to align internal policy to create a healthy “pulse” of our hosted online community and social channels. Training staff in community management as well as representing the company in conferences such as BroadcastAsia were a true milestone. She also led social media dialogue during various national events such as GE 2015, Olympics, Paralympics and the passing of Lee Kuan Yew. Mathilda was tasked by then-CEO Shaun Seow to begin an Influencer incubator that has now become Bloomr, a team of 21 social media content creators.
Today Mathilda is the Founder & CEO Ocean Purpose Project. This Ex Singapore Idol finalist turned social entrepreneur who wants to use her community management skills to fill the world with purpose projects that saves our seas.