ELENA TAN has over 13 years of rich experience in ecommerce, digital marketing and analytics. She has trained over 1,000 participants in Google AdWords and Analytics, SEO and digital marketing. Elena was recently the Head of Ecommerce for Royal Selangor and also the Analytics Manager for South East Asia’s top online employment company, JobStreet.com.
In Elena’s senior leadership role with Royal Selangor, she was responsible for increasing monetisation opportunities of Royal Selangor’s ecommerce sales across B2B and B2C channels. Elena is an expert in utilising Analytics to gain an in-depth understanding of customer behaviour as way to optimise the online shopping experience.
Elena is a Google AdWords Qualified Individual and she is also Google Analytics certified. She specializes in Web Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Ecommerce.
As the official Google Regional trainer, Elena conducts the official certification workshop on Google AdWords, Google Display Advertising and Google Search. She is also currently the lead trainer for Google Ignite program (a Google certification program for selected leading universities in Malaysia) with ClickAcademy Asia.
Elena has joined a leading start-up company in Malaysia as their General Manager, is respected as one of the top analytics talents in Malaysia and a Econsultancy UK’s trainer in Asia. She is the lead trainer for Analytics and SEO for Econsultancy courses in Malaysia and in the region.