This workshop covers intermediate topics in Google AdWords, principles of Video Advertising and prepares you for the Google AdWords Video Certification exam. The curriculum is based on Google’s official Partner Academy programme.
The Video Advertising advanced certification covers basic and advanced YouTube and Google Display Network concepts. This includes topics such as ad formats, targeting and reporting.
Introduction: About the Video Advertising study guide and exam
- An overview of video advertising
- About advertising on YouTube
- Your channel and Google+
- YouTube Video Editor
- Campaign creation and management
- Using AdWords to create video ads
- Create video ads with AdWords for video
- Video ad formats in AdWords for video
- Targeting your video ads with AdWords for video
- Remarketing to YouTube viewers with AdWords
- About the ad approval process
- About reserved media placements on YouTube
- Performance measurement and optimisation
- Tips for optimising your video campaign
- Optimisation strategies & best practices for video content on YouTube
- Image and video ad performance
- Measuring brand awareness
- Tips for creating effective video ads
- YouTube Analytics basics
- Measuring AdWords for video ad performance
Lecture, group discussion and certification exam.
- Course fee is RM2,500/pax (HRDF claimable)
- Register 2 pax and above, RM2,300/pax is applicable.
- Call us at +603 7887 2262, or email firstname.lastname@example.org