fbpx

Strategies to Managing Competition and Price by Differentiation (SG)

Upcoming Intakes:

  • 21 & 25 September 2020 [ONLINE] (link)

OVERVIEW

Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.”

The existence of competitions in any given industry changes the playing field. The increase in competition in just about every product category coupled with the ability for most customers to quickly and easily seek out and compare all competing offerings via the Internet has put a great deal of pressure on organizations.

Businesses in an attempt to gain higher market share adopt various competitive strategies to increase their competitive advantage. And one of the most obvious competitive strategies businesses easily adopt in the face of intense competition in any industry is the price war. Companies need to strengthen their brands and positions while continually seeking ways to deliver a better value proposition to customers without reducing Price and Getting Into Price Wars. 

WHO SHOULD ATTEND

This course is suitable for anyone aspiring to become a Financial Sales Professional Leader. 

HOW WILL I BENEFIT

Upon completion of this course, you will be able to:

  • Know Clients Needs and Wants And Value To Be Competitive
  • Understand Pricing Strategies In A Price Sensitive Environment
  • Understand Buying Behaviours and Expectations in Competitive Environment
  • Identify And Influence Buyers Who Are Price Sensitive
  • Develop Effective Responses To Price Objections
  • Choose the Compelling and Unique Points of Differentiation To Create Value

WHAT WILL I LEARN

Day 1

  • Inner Game- Mindset And Skillset For Sales Success
  • Selling In A Changing Environment- Challenges Today
  • Impact on Price and Profits Using Different Sales Models
  • Keys to Building Trust And Relationship To Gain Competitive Advantage
  • Factors Determining And Influencing Bargaining Strategies of Buyers
  • Going Beyond Features and Benefits To Influence Customers
  • Understanding Needs and Wants And Value To Be Competitive

Day 2

  • Understand Buying Behaviours and Expectations in Competitive Environment
  • Influencing Buyers Who Are Price Sensitive
  • Using Pricing For Positioning And Competitive Advantage
  • Ways to Differentiate Product Offering in Price-Driven Markets
  • Choose Compelling and Unique Point of Differentiation to Create Value
  • Effective Responses To Price Objections
  • Creating A Value Differentiator For The Competitive Edge

Methodolgy

Two Day experiential workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, group discussion, situational analysis, exercises and participants’ presentations.

 

COURSE FEE:

  • S$1,500 per participant (excl. GST)
  • Special 80% discount price of S$299 per participant (excl. GST) until 31 December 2020!
  • Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd.
  • Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Baron at +65 9182 2034 or baron@clickacademyasia.comTeamSG@clickacademyasia.com for more information.

About The Instructor

Stanis
Stanislaus Benjamin
Senior Trainer

Master Facilitator and Distinguished Toastmaster, Stanis Benjamin is an international speaker and a Motivational Humorist. He is an accomplished author, keynote speaker, consultant and trainer in the fields of business presentation skills, communication, sales, customer service, leadership and strategies for personal success.

He has more than 25 years of Sales and Training experience starting as an agent with American International Assurance and has led a successful sales team as a District Manager. He was one of The Top 10 agents for sales and has achieved the Marathon Life Award, International Quality Award, Million Dollar Club Award as well as the Prestigious Million Dollar Round Table (MDRT) and Superstar Sales Awards and has delivered keynote presentations at multiple MDRT meetings over the years.

As a coach, consultant and keynote speaker, he has addressed many companies and institutions and helped senior executives, high-achieving professionals and beginners to reach higher levels of performance. Stanis is a thought leader on how to create and sustain high performance; he combines theory with management practices to develop action-oriented techniques for building winning teams. He has gained excellent reputation for his work with human resource and training departments of numerous organisations to design and develop Personal Effectiveness, Leadership and Communication training programs.

Stanis is the author of Sales Prospecting Strategies and Skills book.

 

Ng Ping Ping
Ping Ping Ng
Senior Trainer

Ping Ping is a powerful coach who helps companies and their personnel grow in their professional and personal journey.

Ping Ping uses her broad experience gained through various roles in multinational companies in all her training sessions. She has had exposure in client relationship management, service quality, branding/marketing from the leadership roles she has held in the past. The key areas she trains includes Communication, Sales, Branding & Marketing, Negotiation Skills, Customer Service, and Self-Empowerment issues.

Having worked and lived in many countries she has kept up to date with the different trends and cultures in different markets and is easily adaptable to train different groups. Her clientele hails from countries across the globe, cutting across the width of the whole social strata rung.

 

Shankar Gunalan
Shankar Gunalan
Senior Trainer

Shankar is an accomplished speaker, consultant and a highly effective trainer and facilitator conducting communication, sales as well as leadership training. He has motivated many individuals to grow in their personal and professional journey.

From his sales career and training expertise, he has developed comprehensive and effective approach to communication, sales and Leadership. His expertise as a trainer and speaker have enabled him to deliver trainings in Sales Negotiations, Goal setting workshops and Financial planning presentations for numerous companies

His ability to lead and train has been demonstrated from his coaching and mentoring of new salespeople on a regular basis, Shankar is actively involved in training and speaking about meeting changes and life’s challenges to participants across all walks of life.

Endowed with the gift of teaching and passionate about his calling, he has both experience and knowledge to empower others to make a real difference in their lives. He has received the National Youth Achievement Award Singapore.

 

Daniel Tan
Senior Trainer

Starting his sales career in 1993 as a van salesman, Daniel’s potential in sales was quickly realised and rewarded. He joined the insurance industry in 1997 and has won accolades such as Rising Star, Shining Star, Million Dollar Club, Top 25% Achiever, Group & General Insurance awards. Daniel currently manages a successful sales team in a leading Financial Advisory firm and won the Silver Team Award for multiple years.
He is also an entrepreneur; he co-founded an experiential travel company Let’s Go Tour Singapore Pte Ltd in 2012. Let’s Go Tour won multiple tourism awards including TripAdvisor Hall of Fame and Best Tour Experience 2019 (Singapore Tourism Board. Daniel made a successful exit and sold it to his co-founder in 2019.

Daniel believes in lifelong learning and holds the following academic & professional qualifications:

  • Certified Financial Planner® (FPSB, USA)
  • Associate Estate Planning Practitioner® (SWWEEP, UK)
  • Institute of Banking & Finance (Advanced Level), (IBF Singapore)
  • Masters of Business Administration (MBA) with Distinction, (University of Roehampton, London, UK)
  • 21 Sep
    25 Sep
  • 21 Sep - 25 Sep

    Monday - Friday

    9am - 5pm daily


from S$249 only (special discount of 80%!)

About The Instructor

Stanis
Stanislaus Benjamin
Senior Trainer

Master Facilitator and Distinguished Toastmaster, Stanis Benjamin is an international speaker and a Motivational Humorist. He is an accomplished author, keynote speaker, consultant and trainer in the fields of business presentation skills, communication, sales, customer service, leadership and strategies for personal success.

He has more than 25 years of Sales and Training experience starting as an agent with American International Assurance and has led a successful sales team as a District Manager. He was one of The Top 10 agents for sales and has achieved the Marathon Life Award, International Quality Award, Million Dollar Club Award as well as the Prestigious Million Dollar Round Table (MDRT) and Superstar Sales Awards and has delivered keynote presentations at multiple MDRT meetings over the years.

As a coach, consultant and keynote speaker, he has addressed many companies and institutions and helped senior executives, high-achieving professionals and beginners to reach higher levels of performance. Stanis is a thought leader on how to create and sustain high performance; he combines theory with management practices to develop action-oriented techniques for building winning teams. He has gained excellent reputation for his work with human resource and training departments of numerous organisations to design and develop Personal Effectiveness, Leadership and Communication training programs.

Stanis is the author of Sales Prospecting Strategies and Skills book.

 

Ng Ping Ping
Ping Ping Ng
Senior Trainer

Ping Ping is a powerful coach who helps companies and their personnel grow in their professional and personal journey.

Ping Ping uses her broad experience gained through various roles in multinational companies in all her training sessions. She has had exposure in client relationship management, service quality, branding/marketing from the leadership roles she has held in the past. The key areas she trains includes Communication, Sales, Branding & Marketing, Negotiation Skills, Customer Service, and Self-Empowerment issues.

Having worked and lived in many countries she has kept up to date with the different trends and cultures in different markets and is easily adaptable to train different groups. Her clientele hails from countries across the globe, cutting across the width of the whole social strata rung.

 

Shankar Gunalan
Shankar Gunalan
Senior Trainer

Shankar is an accomplished speaker, consultant and a highly effective trainer and facilitator conducting communication, sales as well as leadership training. He has motivated many individuals to grow in their personal and professional journey.

From his sales career and training expertise, he has developed comprehensive and effective approach to communication, sales and Leadership. His expertise as a trainer and speaker have enabled him to deliver trainings in Sales Negotiations, Goal setting workshops and Financial planning presentations for numerous companies

His ability to lead and train has been demonstrated from his coaching and mentoring of new salespeople on a regular basis, Shankar is actively involved in training and speaking about meeting changes and life’s challenges to participants across all walks of life.

Endowed with the gift of teaching and passionate about his calling, he has both experience and knowledge to empower others to make a real difference in their lives. He has received the National Youth Achievement Award Singapore.

 

Daniel Tan
Senior Trainer

Starting his sales career in 1993 as a van salesman, Daniel’s potential in sales was quickly realised and rewarded. He joined the insurance industry in 1997 and has won accolades such as Rising Star, Shining Star, Million Dollar Club, Top 25% Achiever, Group & General Insurance awards. Daniel currently manages a successful sales team in a leading Financial Advisory firm and won the Silver Team Award for multiple years.
He is also an entrepreneur; he co-founded an experiential travel company Let’s Go Tour Singapore Pte Ltd in 2012. Let’s Go Tour won multiple tourism awards including TripAdvisor Hall of Fame and Best Tour Experience 2019 (Singapore Tourism Board. Daniel made a successful exit and sold it to his co-founder in 2019.

Daniel believes in lifelong learning and holds the following academic & professional qualifications:

  • Certified Financial Planner® (FPSB, USA)
  • Associate Estate Planning Practitioner® (SWWEEP, UK)
  • Institute of Banking & Finance (Advanced Level), (IBF Singapore)
  • Masters of Business Administration (MBA) with Distinction, (University of Roehampton, London, UK)