Social Selling (SG)

Upcoming Intakes:

• 11-12 March 2021 [ONLINE] (link)

OVERVIEW

This 2 day course will give you a comprehensive understanding of how to use social channels for e-commerce. This is particularly relevant now as we see have seen the number of digital consumers grow exponentially over the past 6 months. The course will review the key social selling platforms available, review recent updates to these channels and unpack how to plan your sales strategy.

WHO SHOULD ATTEND

Marketers with a comprehensive understanding of digital marketing, sales and social media.

HOW WILL I BENEFIT

At the end of this course you will:

1. Have a comprehensive understanding of the current social sales landscape
2. Appreciate the benefits and drawbacks of social selling
3. Learn how to plan, execute and measure an effective social selling strategy
4. Understand best practices for social selling
5. Comprehend the changes within the social selling industry and how these will change over the next 2-3 years

WHAT WILL I LEARN

Introduction to Social Media Selling

• Defining social media selling
• Meeting business objectives through social media selling
• Differentiating social selling from social media marketing and social advertising

Benefits of Social Media Selling

• Comprehend the benefits of social media selling for a business
• Identify the challenges to implementing social selling

Social Media Selling Framework

• Learning the key aspects to planning a social selling strategy to improve sales retention and growth
• Analysing how to develop a social selling strategy that fits within corporate goals

Creating and executing a social selling campaign for each platform

• Understanding how to execute a social media selling campaign on the core platforms:
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
• Identifying the differences between these social media platforms and articulating the pros and cons of each channel for social selling

KPIs and Measurements

• Learning about tools and metrics used to measure the performance of a social media selling campaign
• Explaining how and why measurement is an integral part of planning and optimising social media selling within a business

 

COURSE FEE:

• S$1,500 per participant (excl. GST)
• Special 80% discount price of S$299 per participant (excl. GST) until 31 March 2021!
• Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

• Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
• Participants are required to utilise their own desktop/laptop computers that can connect to the internet for access to the online class and course materials.
• In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
• Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
• Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to read our Withdrawal & Refund Policy.

 

Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to registered participants at least 1 working day before the course commencement date.

 

If you require any assistance, kindly contact our course consultant Baron at +65 9182 2034 or baron@clickacademyasia.com / TeamSG@clickacademyasia.com for more information.