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Social Media Advertising (SG)

Upcoming Intakes:

  • 5-6 October 2020 [ONLINE] (link)

OVERVIEW

You will gain knowledge on the social media platforms (Facebook, Instagram, Snapchat and TikTok) and the advertising formats and options available. You will be able to conduct a social media audit for their business and choose the best platform and advertising formats suited to your needs.

WHO SHOULD ATTEND

Marketers, senior managers and business owners who want to learn how to advertise on social media (non-Google platforms) for their business.

HOW WILL I BENEFIT

  • Understand the dynamic between paid and organic social media.
  • Appreciate the benefits and challenges of each channel in the social media advertising environment.
  • Assess the pros and cons of the different social media advertising formats.
  • Be able to plan, execute and monitor a social media advertising campaign on Facebook, Instagram, Snapchat and TikTok.

WHAT WILL I LEARN

  • Defining Social Media Advertising
  • Campaign planning
  • Key advertising formats
  • How to create the perfect ad
  • Channels focus:
    • Facebook
    • Instagram
    • Snapchat
    • TikTok
  • Top tools to improve your social advertising campaigns

Assessment: Multiple choice Q&A

 

COURSE FEE:

  • S$1,500 per participant (excl. GST)
  • Special 80% discount price of S$299 per participant (excl. GST) until 31 December 2020!
  • Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd.
  • Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Carina at +65 8729 6140 or carina@clickacademyasia.com TeamSG@clickacademyasia.com for more information.

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 05 Oct
    06 Oct
  • 05 Oct - 06 Oct

    Monday - Tuesday

    9am - 5pm daily


from S$249 only (special discount of 80%!)

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.