Proving Digital Marketing ROI (SG)

Upcoming Intakes:

• 26-27 November 2020 [ONLINE] (link)

OVERVIEW

Marketers are increasingly required to produce performance reports in addition to their daily marketing activities. This course aims to teach marketing professionals how to collect, analyze and report on digital marketing initiatives, including proving the return on investment (ROI).

Starting with a review of marketing metrics, this course will show marketers how to use Excel to load and transform data, preparing for analysis.

Then, we will walk through which digital marketing metrics they must highlight when reporting performance, why they are important and how to prove digital marketing ROI.

WHO SHOULD ATTEND

This course is designed to help marketers at all levels report performance and ROI, but would also be useful for business owners and managers seeking to better understand the return they are getting from marketing investments.

Pre-requisite

Some familiarity with digital marketing platforms and techniques will be useful. For those without a marketing background introductory reading materials will be supplied.

HOW WILL I BENEFIT

After the course, participants will be able to measure their marketing activities, calculate marketing ROI, and deliver performance results to management with confidence.

• The principles of performance metrics and ROI
• Why performance metrics and ROI matters
• Key metrics for measuring digital marketing performance
• Challenges marketers face when calculating ROI
  

WHAT WILL I LEARN

Day 1

The principles of performance metrics and ROI

• Why performance metrics and ROI matters
• Key metrics for measuring digital marketing performance
• Challenges marketers face when calculating ROI

Measurement tools

• Digital marketing platforms
• Sourcing performance data
• Channels, segments, and views

Calculating performance metrics

• Web, social media, email, and search analytics
• Ensuring data integrity across channels
• Performance calculations

Performance reports

• The metrics that matter
• Visualising performance data
• Organising performance reports

Day 2

Calculating marketing ROI

• Tactical marketing ROI calculations
• Strategic marketing ROI calculations
• Customer Lifetime Value (CLV) vs. ROI

Organising marketing ROI reports

• KPI frameworks
• Return on Ad Spend (ROAS)
• Retention vs. Acquisition ROI

Making your marketing ROI case

• Marketing dashboards
• Executive-level reporting
• Managerial reporting

The ongoing marketing ROI process

• Standardizing ROI in the organisation
• Testing new ROI strategies
• Next steps for implementing marketing ROI

 

COURSE FEE:

• S$1,500 per participant (excl. GST)
• Special 80% discount price of S$299 per participant (excl. GST) until 31 December 2020!
• Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

• Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
• Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop should come with a working video camera for the online class. Participants are encouraged to have their videos switched on at all times except during break time.
• In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
• Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
• Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Zailina at +65 9154 0209 or zai@clickacademyasia.com / TeamSG@clickacademyasia.com for more information.