Econsultancy’s Online Copywriting (SG)

Program

Online copy remains an essential part of brand marketing. Websites, online advertising, blog posts, social media updates, and company white papers all require well-structured and concise copy, each with their own best practices.

Our best-selling online copywriting course includes instruction and hands-on exercises to help you communicate, persuade and sell more effectively across all online channels. We’ll show you copywriting techniques that can boost the performance of all of your online writing and help you write about complicated subjects using simple language.

Our one-day course will enable you to start making immediate, practical improvements to your online copy.

Who should attend?

Anyone involved in online copy would benefit from this course – particularly if you’re responsible for your organisation’s tone of voice and/or want to improve the quality of your writing.

On previous courses, we’ve worked with stakeholders at all levels including business owners, marketing & website managers, project managers and content editors.

How will I benefit?

You will:

  • Understand how people read online
  • Write more effective online copy
  • Feel confident evaluating online copy
  • Improve your writing for search engines and social media
  • Be able to combat writer’s block effectively

What will I learn

Part 1: Overview of online copywriting

  • How do people read online?
  • Online content types
  • The writing process

Part 2: Assembling your tools

  • Best practices for writing online
  • Writing with style and good grammar
  • Define your audience
  • Finding your voice
  • Telling a story

Part 3: Putting the tools into practice

  • Writing effective headlines and calls-to-action (CTAs)
  • Structuring copy for impact and attention
  • Producing persuasive short and long-form copy
  • Finishing strongly to maximize business benefit

Part 4: Copywriting at work

  • Writing for your company
    • Marketing material
    • Blog posts
    • Emails and newsletters
    • Social media updates
  • Writing for search engines
  • How to review, edit and improve your own writing
  • Overcoming writer’s block

COURSE FEE

  • Course fee is S$695 per pax
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 18 Dec
    18 Dec
  • 18 Dec - 18 Dec

    Tuesday - Tuesday

    9am-5pm daily


SGD 695/pax (discounts available)

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.