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Mobile Marketing – Advertising, Messaging & Activation (SG)

Upcoming Intakes:

  • 30 September – 1 October 2020 [ONLINE] (link)

OVERVIEW

This 2 day course will give you a deep understanding of mobile marketing, including web, proximity, app, voice, email marketing and messaging. We will explore how to use each of these channels to engage with your target audience and effectively communicate your marketing messages through a mobile platform. We will also review mobile advertising and analyse the best performing formars, platforms and creative execution.

WHO SHOULD ATTEND

Marketers with a comprehensive understanding of digital marketing.

HOW WILL I BENEFIT

At the end of this course you will:

  • Have a comprehensive understanding of the current mobile marketing landscape
  • Appreciate the benefits and drawbacks of marketing on mobile platforms
  • Learn how to plan, execute and measure effective mobile marketing campaigns across using web, proximity, app, voice email and mobile messaging
  • Understand best practices for mobile advertising
  • Comprehend the changes within the mobile marketing industry and how these will change over the next 2-3 years

WHAT WILL I LEARN

The Mobile Marketing landscape

  • Recent changes to functionality, tools and communication options, growth/decline of specific channels, predictions for the next 2-3 years.

Benefits & Challenges of mobile marketing

  • Appreciate the unique advantages of using mobile platforms as part of your digital marketing strategy and also understand the challenges that this brings

Mobile Marketing tactics

  • Explore and analyse the key mobile marketing channels to understand how these can be used as standalone communication channels or art of an integrated marketing campaign

Mobile advertising

  • Evaluate the different mobile advertising formats available and review the range of platforms these ads can be delivered on. Review best practice examples of the creative execution of mobile ads to establish what works and what doesn’t.

Future trends in Mobile Marketing

  • Explore the key changes in mobile over the past 6 months and discuss predictions for how mobile marketing will be impacted by technology and changing customer behaviour in the next 2-3 years

Assessment: Multiple Choice Q & A – end of 2nd Day

 

COURSE FEE:

  • S$1,500 per participant (excl. GST)
  • Special 80% discount price of S$299 per participant (excl. GST) until 31 December 2020!
  • Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd.
  • Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Carina at +65 8729 6140 or carina@clickacademyasia.com / TeamSG@clickacademyasia.com for more information.

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 30 Sep
    01 Oct
  • 30 Sep - 01 Oct

    Wednesday - Thursday

    9am - 5pm daily


from S$249 only (special discount of 80%!)

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.