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Mastering Data & Analytics for Marketing (SG)

Programme Code: P191106WRP

Delivery of classes will be conducted online until the Circuit Breaker restrictions are lifted.

ClickAcademy Asia’s COVID-19 Precautionary Measures

For our 29-30 Jul 2020 Intake, click here. [ONLINE]

For our 6,8 Aug 2020 Intake, click here. [ONLINE] (full – registrations closed)

For our 14-15 Aug 2020 Intake, click here. [ONLINE] (full – registrations closed)

For our 18-19 Aug 2020 Intake, click here. [ONLINE] (full – registrations closed)

For our 20-21 Aug 2020 Intake, click here. [ONLINE]

For our evening 20-23 Aug 2020 Intake, click here. [ONLINE] (full – registrations closed)

For our 14-15 Sep 202 Intake, click here.

OVERVIEW

As the saying goes, data is the new oil – valuable and, in many cases, just waiting to be discovered. But, just like oil, if it remains unrefined it cannot be used to power our companies’ decision-making engine.

The Mastering Data and Analytics for Marketers workshop aims to create a new generation of ‘data refiners’ who can extract, transform and analyse marketing data to draw valuable insights and help their companies improve marketing performance.

Starting on day one with the purpose, possibilities and limits of analytics, this course will quickly segue into hands-on data analysis using R notebooks to draw insights from digital marketing data. Day two, then, provides examples of how marketers can use visualizations, statistical tests and forecasts to help solve the marketing problems which companies face today.

Along the way, participants will learn how to operationalize everything they learn so that they will finish the course with a clear notion about how to apply analytics to their everyday work.

WHO SHOULD ATTEND

While the course has been written for professional marketers, it will benefit anyone who seeks to learn how to use analytics environments, gain new insights from data and provide recommendations which improve business performance.

PRE-REQUISITE

  • Prior exposure to marketing analytics and familiarity with marketing terminology will be preferred. Pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

WHAT WILL I LEARN

DAY 1

Introduction to Advanced Analytics

  • What is analytics?
  • Why marketing analytics needs to improve
  • How marketing analytics helps the business overcome biases

Analytics toolbox

  • Probability and statistics overview
  • Analytics technologies
  • Jupyter notebooks vs. other analytics environments

Basic reporting

  • Creating an R notebook in Kaggle
  • Data transformation with dplyr
  • Viewing sample statistics in R

Advanced reporting

  • Cross-tabulation to draw insights from marketing data
  • Building meaningful reports with tabyl
  • Introduction to time series analysis

DAY 2

Data Visualizations

  • Choosing the right visualization for categorical and continuous data
  • Creating beautiful, insightful charts in R
  • Visualizing time series

Estimating values

  • School statistics vs. marketing analytics
  • Calculating confidence intervals of marketing data
  • Comparing two data sets using statistical significance

Hypothesis tests

  • The statistics behind A/B testing
  • Finding the ‘real’ A/B test winner with chi-square tests
  • Issues with real-time A/B testing

Predictive analytics

  • Measuring the correlation of marketing spend and performance
  • Building a predictive linear model
  • Time series forecasting including seasonality

 

COURSE FEE

  • S$1,500 per participant (excl. GST)
  • 95% funding available!

 

IBF-STS Funding Support 

This course is funded by the Institute of Banking and Finance (IBF).

  • Only Singapore Citizens or Singapore Permanent Residents, physically based in Singapore are eligible.
  • Participants must be above 16 years old.
    • Age of the Singapore Citizen is determined at the point of his/her successful programme completion, based on his/her calendar year of birth.

Trainees under the programme will receive funding support as follows:

 Enhanced Funding Support
Funding Quantum90% of the direct training costs, capped at $7,000 per trainee

*Available for training programmes commencing between 8 April 2020 and 31 December 2021 (both dates inclusive).
IBF Credit​+ 5% on top of 90% subsidy.

Only available for training programmes commencing between 8 April 2020 and 31 December 2020 (both dates inclusive) and completed no later than 31 March 2021.

Note: IBF funding does not support all ancillary expenses (e.g. freight/delivery costs, material costs, rental costs, food & refreshments, travel expenses including airfare, accommodation, cost of living allowance, etc.) and other charges (e.g. credit card charges, conversion charges, etc.)

 

Claim Conditions

  • Attain a 100% attendance
  • Achieve a passing rate of at least 70% for Mastering Data and Analytics for Marketing Assessment
  • Participants are required to leave their videos switched on for the full duration of the online class except break time.

Failure to comply will result in the participant requiring to pay the funded course fee portion (95% of course fee).

 

For Company Sponsored Participants:

Company Sponsored participants will be paying NETT fee for the course. Claims will be submitted to IBF by the Training Provider.

  • GST is not a qualifying component for funding support.
  • SkillsFuture Credit (SFC) cannot be used to co-fund the programme fees of company-sponsored training programmes.
  • Read here for more information for eligible Company Sponsored participants.

​Companies eligible to submit claims for company-sponsored participants:

  • Singapore-based financial Institutions regulated by MAS (check here)
  • FinTech firms certified by Singapore FinTech Association (check here)
  • Entities that are significantly involved in supporting financial sector activities will be assessed for eligibility on a case-by-case basis. Kindly email funding@ibf.org.sg if you are not sure if the company qualifies as a Financial Institution or FinTech Firm.

 

For Self Sponsored Participants:

Self Sponsored participants will be paying NETT fee for the course. Claims will be submitted to IBF by the Training Provider.

  • GST is a qualifying component for funding support.
  • Eligible Singapore Citizens can use their SkillsFuture Credit (SFC) to offset course fee payable after funding.
  • Read here for more information for Self Sponsored participants.

 

Training Allowance Grant (TAG):

TAG is eligible for courses commencing between 8 April 2020 to 31 December 2020 (both dates inclusive), completed no later than 31 March 2021.

TAG will only be disbursed to the relevant sponsoring companies or self-sponsored individuals upon the participants’ successful completion and passing the assessment component of the IBF-STS programme.

  • Company Sponsored Participant:
    • TAG will be submitted by the PIC of the sponsoring company to IBF through the IBF Portal (link). Read here FAQ Q10 onwards for more information.
  • Self Sponsored Participants:
    • Disbursement will be via PayNow (link to participant’s NRIC).
    • It will take approximately 60-90 days for TAG to be disbursed by IBF.

This course has 14 hours of eligible training and assessment hours.

  • Company Sponsored Participants: S$15/hr of eligible training and assessment hours
    • [S$15 x 14 = $210]
  • Self Sponsored Participants: S$10/hr of eligible training and assessment hours
    • [S$10 x 14 = $140]

 

Claim Application Procedure

  • All claim application must be submitted through the IBF Portal within 1 month of course completion.
  • Financial Institutes and Financial Training Providers will be required to create an IBF Portal account for this. Application for an IBF Portal account will require the appointment of Management Representatives to manage the account and verify the authenticity of the organisation and key persons. To apply for an IBF Portal account, please click here.

For more information on funding eligibility criteria, please visit IBF-STS Website here.

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd (accredited by IBF-STS).

Click here to see our Refund Policy.

If you require any assistance, kindly call +65 6909 9150 or email TeamSG@clickacademyasia.com for more information.

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for ClickAcademy Asia and blogs about digital marketing with a focus on analytics on ClickInsights.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 20 Aug
    21 Aug
  • 20 Aug - 21 Aug

    Thursday - Friday

    9am - 5pm daily


SGD 1,500 per pax - up to 95% funding available!

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for ClickAcademy Asia and blogs about digital marketing with a focus on analytics on ClickInsights.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.