Jumpstart Series: Econsultancy’s Writing Effective Headlines and CTAs

Marketers spend much of their careers writing articles and blog posts for their companies. Yet they are often disappointed by the poor performance of their work.

The problem is typically not with the copy, but that the writer doesn’t spend enough time on the most important parts of their posts, headlines and calls-to-action.

This course helps by providing step-by-step instructions on how to write compelling headlines and calls-to-action (CTAs) which drive conversions.

You will:

  • Understanding the psychology behind successful headlines
  • Writing headlines which drive interest, engagement and shares
  • Adapting content which delivers on a headline’s promise
  • Finishing persuasive copy with a powerful call-to-action

This course is ideal for marketers or other people who are responsible for content marketing or writing copy for their organisations.

Done in collaboration with NTUC U Associate

COURSE FEE:

  • S$80 per participant (GST is applicable)
  • Exclusive $10 discount for NTUC Members / Econsultancy Paid Subscriber

(kindly email apac@econsultancy.com with your Full Name & NRIC for your exclusive promo code)

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 01 Mar
    01 Mar
  • 01 Mar - 01 Mar

    Friday - Friday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.