Marketers spend much of their careers writing articles and blog post for their companies. Yet they are often disappointed by the poor performance of their work.
The problem is typically not with the copy, but that the writer doesn’t spend enough time on the most important parts of their posts, headlines and calls-to-action.
This course helps by providing step-by-step instructions on how to write compelling headlines and calls-to-action (CTAs) which drive conversions.
- Understanding the psychology behind successful headlines
- Writing headlines which drive interest, engagement and shares
- Adapting content which delivers on a headline’s promise
- Finishing persuasive copy with a powerful call-to-action
This course is ideal for marketers or other people who are responsible for content marketing or writing copy for their organisations.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
- 03 May03 May
03 May - 03 May
Friday - Friday
- 17 Jul17 Jul
17 Jul - 17 Jul
Wednesday - Wednesday