Jumpstart Series: Econsultancy’s Understanding Digital Marketing Metrics

COURSE OUTLINE

Most marketers are now expected to support their decisions with data and so digital marketing analysis has become a must-have skill.

Marketing analytics is a vast topic, though, and so it can be difficult for those just starting out to know where to begin.

This course helps by offering a comprehensive overview of marketing analytics through one of its fundamentals concepts, digital marketing metrics.

You will:

  • Understanding how marketing technology systems collect user data
  • Discussing how to map marketing data to the four core digital marketing metrics
  • Equipping students with the skills necessary to determine marketing channels performance using digital marketing metrics
  • Providing hands on exercises to reinforce learnings throughout the course

This course is ideal for anyone who is tasked with analysing marketing performance or who wants to learn the fundamentals of digital marketing metrics.

As this is a hands-on course, participants will need to bring their laptops. 

Done in collaboration with NTUC U Associate

COURSE FEE

  • S$80 per participant (exclu. GST)
  • Exclusive $10 discount for NTUC Members / Econsultancy Paid Subscriber (kindly email us with your Full Name & NRIC/FIN for your exclusive promo code)

NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here

Click here to see our Refund Policy.

If you require any assistance, kindly email TeamSG@clickacademyasia.com for more information.

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 04 Sep
    04 Sep
  • 04 Sep - 04 Sep

    Wednesday - Wednesday

    7pm-9.30pm


SGD 80 per pax
  • 30 Oct
    30 Oct
  • 30 Oct - 30 Oct

    Wednesday - Wednesday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.